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How Does Updated Content Affect Google Rankings?

Updated on October 19, 2019

One of the primary tenets of SEO is this: always have updated content. When Google reads, indexes, and ranks sites based on their content, it examines more than 200 criteria to rate websites for every keyword. One of these criteria is how often a site’s content is refreshed.

Fresh Content: Google’s site rankings give priority to sites that stay current on the events in their field of expertise and that can show they are doing new things. Fresh blog posts, additional pages, or re-written pages show that the website is up-to-date and helps to encourage visitors.

“Major search engines not only rank pages upon relevant content…but by fresh content as well,” writes Loren Baker on SearchEngineJournal.com. “Even after your site has been ‘optimized to the max,’ your rankings will increase to a certain level and then not go much higher. To get to the top and stay there, your site should deliver fresh, relevant content on a regular basis.”

“Here at Millionairium, each month we create one or two new writings for every client and put them on their site,” says Ali Husayni. “You can also refresh your content by rewriting your homepage – or a different page on your site. You are providing your visitors with identical information, but you’re giving the sense that your website is current – and that will get it a better Google website ranking.”

How Much Fresh Content? The more frequently a website is refreshed, the higher it will move in the rankings. For example, news sites tend to receive high Google site rankings because they’re updating their pages several times a day.

“We can create new website content for our clients as often as they like, but the expense could outweigh the positive effect if we refresh it more frequently than 2-3 times a month,” explains Husayni.

Other SEO experts support this idea. On SEO.com, Scott Smoot relates this story: “I noticed a huge drop in my traffic from organic search…It provided a powerful example of the need for fresh content…I hadn’t updated for almost 4 months. I have no doubt that other sites competing for my keywords were updating more regularly. I went into my site and submitted a blog post… just a ‘sorry I haven’t posted anything lately’ post…The result was a complete return of the rankings and traffic (and then some).”

How Much Contend Must be Re-written? No one really knows. Google reveals very little of its page ranking formula – and that information isn’t included. “If we revise a website’s content, we strive to rewrite 100% of it,” remarks Husayni.

How Does Updated Content Affect Google Rankings? was last modified: November 5th, 2023 by Ali Husayni
  • Not all sections of the web need fresh content. I see fresh content as a most for blogs, social media sites and nationally competitive key terms. Geo local sites can receive high rankings through other actions with minimal fresh content.

    Jenna Major 11 years ago
  • This is beautifully represented. The need to provide relevant useful valuable content remains, that hasn\’t changed. Love the post, really useful material 🙂

    Megan Kelly 11 years ago
  • Why people still use to read news papers when in
    this technological world everything is presented on

    Leticia 12 years ago
  • Hi there to every one, it\’s really a pleasant for me to visit this web site, it contains priceless Information.

    meganmarx 12 years ago
  • I have also found that fresh content is important in your SEO efforts. I started a brand new site with a similar theme as an older website. I was putting all of my efforts into my new site and wasn\’t updating my old one. After awhile I noticed that my traffic to my old site was steadily dropping. I rewrote a few posts, and added some new pages and the rankings began to recover. I think it\’s a sign that Google takes notice of, that your website is still active and putting out new content for the viewer.

    Big and Tall Jerseys 12 years ago
  • Oh!! really its a nice blog. Keep sharing more and more.

    Thanks for this.

    roma 13 years ago
  • Even after your site has been ‘optimized to the max,’ your rankings will increase to a certain level and then not go much higher

    Jocuri 14 years ago
  • @The Visible Dentist
    Thanks for the comment.

    I\’ve had extensive experience providing SEO services for dentists. Since dental practices are local businesses and their keywords are usually and relatively not competitive, you can get them ranked on Google without updating their content.

    But in more competitive markets, every little bit of SEO helps. So, updating the content if combined with correct optimization and link-building efforts will help you to beat your competition on Google.

    On the subscription note, we just added this feature, so everyone can now sign up to receive notifications when there is a comment posted.

    Ali Husayni 14 years ago
  • @Ali Husayni

    The article was not a response to yours; and it doesn\’t mention you. The post is specifically intended to address those invisible advocates who claim \”fresh content\” is a must for dental websites.

    Rather than quote anecdotal opinions, I provide firsthand experience and generally condemn those mockingbirds who continue to spread the myth that search engine rankings are proportionate to constantly added, \”updated new content.\”

    Again, the article (on my site) addresses private practice dentistry websites. I\’m surprised that you find the post vague, or off-topic. I thought the subject title and its accompanying text was obvious.

    BTW, it was quite by accident that I re-visited your blog and noticed your question. Allow me to suggest you implement a means by which visitors can subscribe to posts.


    The Visible Dentist 14 years ago
  • Thank you for all your comments/feedbacks.

    Saeed Khosravi 14 years ago
  • I could not disagree more

    John Barremore
    Houston, TX

    The Visible Dentist 14 years ago
  • I find that even approving blog comments can actually have a positive effect on my rankings. Any activity on a website is better than none. Just my two cents.

    Joseph 14 years ago
  • Here elaborates the matter not only extensively but also detailly.I support the
    write\’s unique point

    survetement adidas 14 years ago
  • \”I just came across your blog about SEO Search Engine Optimization and wanted to drop you a note telling you how impressed I was with the information you have posted here. I also have a web site & blog about SEO Search Engine Optimization so I know I\’m talking about when I say your site is top-notch! Keep up the great work, you are providing a great resource on the Internet here!\”

    SEO Search Engine Optimization Inc. 14 years ago
  • Google gives priority in its ranking to those who update their content at regular intervals. A good quality content often receives high rank and high traffic. Thanks a lot for providing such useful information to us.

    Sukhdeepak 14 years ago
  • Google’s Web site rankings give priority to Web sites that stay current on the events in their field of expertise and that can show they are doing new things. Fresh blog posts, additional pages, or re-written pages show that the Web site is up-to-date and helps to encourage visitors.

    link building service 14 years ago
  • Thank for information, This information is very useful for us because this web site while we were in the order of 4, in Google, hopefully with this information and we will apply the science, so our website at the top,
    the blog is very professional,and very nice

    wayan ariawan 14 years ago
  • The SEO experts keep telling us that Google loves content and this useful article takes it one step further. Even we, in the tourist accommodation industry, whose products do not change regularly need to find ways to update and refresh the content of our website. I find that including and updating a newsletter is one of the best ways to do this.

    CapetownHolidays 14 years ago
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