Find out which SEO trends will play a crucial role in a site’s ranking success (or failure). Read on to know how you can prepare effective SEO strategies for your online business using the tactics and tips that really work.
Since the early 2000s, when Search Engine Optimization (SEO) started becoming more of a science, the Google algorithm has changed several times, becoming much smarter. More than ever, it is catering to user experience.
Since smartphones have become so prevalent, mobile searches have changed the trends of SEO even more. In 2019, we are going to see changes that were hypothetical only a few years before.
People are searching for answers with the use of Siri, Alexa, and similar electronic personal assistance apps and devices. They are conducting searches in the form of questions “where can I find the best baby stroller?” or “where’s the nearest auto shop?”
Companies and service providers are going to have to present information in the form of answering questions and solving problems.
Webcopy, blog, and salescopy can become a valuable help to the user if it always aims to solve a common problem or helps a potential customer or client optimize something in their own life. The brand or company that really caters to user experience this way gains authority and validity among the public.
Amazon has become a sort of search engine that directly competes with Google or Bing on any given day. When someone desires to buy a product, Amazon offers them the ability to see reviews, to comparison shop, and suggests similar products. People go directly to the search bar of Amazon when buying dry and bulk foods, for clothes shopping, and for specialty gifts.
That means keywords and item description optimization must become more user-friendly for anyone using Amazon as their main platform. Figuring out and serving to consumer intent when they search for certain products must become part of every business person’s strategy, for future effectiveness in an ever-evolving and competitive marketplace.
Blockchain is one of the more complicated trends for people to grasp, but it will be revolutionary in the next year or two. If you have heard of Bitcoin and other cryptocurrencies–basically secure and incorruptible units of currency–blockchain is the technology backdrop that allows these kinds of transactions to occur.
Blockchain is a feared word for some industries, where transparency will hurt the middleman or the salesman, as it will put consumers on equal footing with corporations and agencies. However, it is the decentralization and democratization of the internet that will allow transactions and information to be public, secure, and flexible to correction from all parties. It will also impact SEO. How?
Middlemen–such as Google, for instance–will not hold all the reigns of power and authority in the same way they do now.
For instance, Google Adsense campaigns are in existence because webpages that host ads for companies related to their industry or niche wish to do business securely only with legitimate companies. And vice-versa, people paying to have their ads displayed, have always trusted Google to connect them with the appropriate sources. Of course Google has always taken a healthy portion of revenue from these transactions. With identity and security being guaranteed with blockchain, we will likely see people and companies on the web doing business more directly.
Very importantly, blockchain will reduce click fraud. That’s right–just under half of all internet traffic and ad clicking is done by ‘click bots’ who are basically commiting fraud that costs businesses a lot of money, while bringing nothing in terms of revenue. Blockchain verifies that people are indeed people, based on past web presence and behavior. It also sees when the same person (usually a competitor) clicks on an ad repeatedly, draining money from your ad campaign.
Also, as blockchain as a concept becomes better understood by the general public, more and more consumers will expect to see webpages with blockchain code implemented. This will become the new ultra-secure method of obtaining products, services, and information. SEO firms will have to provide blockchain integration services in the near future.
All in all, internet marketing strategies have always had to be flexible as trends pick up and die down quickly online.
Your best bet is to work with a firm that is well-established with Search Engine Optimization principles; one that has a fantastic track record with client reports to prove it, as well as the brain-power to assimilate new technologies. The team at Millionairium has seen many trends over the years, and we always have a multi-faceted strategy for increasing the web visibility for each client. Scroll through our feed for various client reports, or view some here, here, and here as well. Give us a call at 1(800) 806-8914 for professional, pay-per-performance SEO today.
If no one sees your website, does it really exist? Search Engine Optimization (SEO) is all about being seen by the right people.
Sounds simple, right? It’s not.
Optimization is a constantly evolving space and a large one at that. How well your website performs within Google search is impacted by numerous factors within a multitude of categories.
Here are our top tips for improving your Google SEO performance in 2019.
We’ve all been there. You click on a search result thinking it’s going to be exactly what you’re looking for, only for it take forever to load. You clicked out of it and definitely won’t be back.
With our busy lives and everything moving at the speed of light, visitors have come to expect a fast loading site. Google knows this and ranks faster loading pages higher than those that are slower. People tend to stay on sites longer and have better conversion rates when pages load faster.
How long do people stay on your site?
What are they doing once they get there? Google monitors and measures a variety of metrics to determine how engaged users are on your site. Some of these key metrics include dwell time, click-through rate, return visits etc.
According to Ali Husayni, CEO of Millionairium, a pay-per-performance Google SEO service, content is the most crucial and yet most overlooked aspect of SEO he sees. “We’re amazed at how little and such badly written content our customers have when they come to us. We invest heavily in their website’s content and we reap the results for them,” says Ali.
“Content is king”. If you have ever spent time in the marketing world, you have likely heard this phrase. The reason for that is people come to your site looking for something. The best and most valuable thing you can give them is quality content. As stated above, it gives them a reason to stay on your site longer and interact with your site more thus, improving your SEO performance.
More than that, however, high quality content allows you to:
Videos are popular with a predicted responsibility for 80% of internet traffic by 2021. They increase dwell time and reduce bounce rate which is why many SEO experts recommend having them on your landing page. Videos are shareable. if a video is popular enough to be covered by the media or placed on a Buzzfeed list, that article will contain a backlink to the original video. Plenty of brands have made video the crux of their marketing strategy.
Images: Images are an important piece of the content puzzle. People like to see relevant and high quality images in the content they read. Having the right images within a content piece has been proven to increase the probability of it being both read and remembered later.
Beyond the basics, there are methods that can lend a major assist to your SEO game. SEO professionals have many ways of doing this. Within the SEO industry, methods tend to fall under “Black-Hat”, “Gray-Hat” or “White-Hat” practices.
You don’t want to talk to the man in the black, or gray hat.
Black-hat SEO is all about tricking Google’s algorithm by attempting to improve your SEO performance without actually adding real value to your site. In other words, it’s the shortcut attempt.
As Ali Husayni, CEO of Millionairium puts it, “Black-hat SEO is like robbing the bank. It’s exciting. It’s fast. You get results quickly. But the risk is that your site will get killed in the process – sooner or later. So would your content and domain. Then you have to start over again.”
Don’t try to outsmart the Google’s algorithm. Work with it.
Applying best practices like those found in this article, is known as “White-Hat”. By making your site more useful and useable, you achieve honest, long-term gains.
Content Clustering is a way to optimize SEO within your own site by leveraging Google’s rewarding of niche content. You choose a content piece to be the pillar, the piece from which others will be developed.
Once you have your pillar piece, you create cluster content that is spun off from the pillar piece’s content, much like subtopics. The pillar piece links to the cluster pieces and the cluster content links back to the pillar piece. As one or more of the articles performs well, so do the others thanks to the link within the pieces. This causes a larger boost than just one high performing, unlinked article.
Did the title of this article have you double-checking your calendar? If so, you unconsciously noted an example of Preemptive SEO. What is Preemptive SEO and why should you do it?
This is akin to the “big fish, small pond” and it’s counter-reality. A lot of articles and blogs are written with trends in mind. However, there are a whole lot of marketers out there who jump on the same trends at the same time. This creates a lot of competition around content geared toward the same trends.
Preemptive SEO calls for you to think ahead. While trying to predict the next big trend is great if you are able, something as simple as including an advanced year in the title can make a big difference.
Long seen as the forgettable social media platform, Google Plus is a great way to see major gains in your SEO performance. Google rewards your site when you use Google Plus. The best way to do this is to paste all the social media content you post elsewhere for your business into Google Plus along with a link to your site.
The reason you do not need to be overly concerned about using unique content here is that it’s not a popular platform. In other words, this is almost purely targeted to Google and not to your audience. Although, you never know, you may gain some new exposure here, too.
Google rewards your site for using Google tools. Lucky for you, many of the Google tools are not only free, they are extremely useful in helping you manage your site and SEO performance.
Running a business is time consuming and challenging. So is SEO. Not only is SEO an incredibly complex, layered topic, it is also constantly evolving and changing. Many business owners find that hiring a team of SEO experts saves them time and gets them far superior results. If you feel this may be the best option for you and your business, go with a pay-per-performance company. This way, you are only paying for results, not promises.
I hope you found these tips useful. Implementing these will help boost your SEO performance now and into next year.
If you would like to read more about SEO best practices and the changes it has undergone, please check out this excellent piece from August.