Updated October 19, 2019. We no longer support link building. Ask about our Pay-Per-Lead SEO program by calling or clicking the link above.
SANTA MONICA, CA — At Millionairium, we always appreciate comments that let us know what we can do to answer your questions pertaining to SEO. Of course, the best way to get advice that is specifically tailored for your business is to fill out a contact us form, but we are always happy to share our general expertise.
A recent commenter posed this question: “Do Trackbacks and Pingbacks matter when it comes to SEO?” The short answer is yes, they most certainly do matter, to varying degrees. The long answer includes an explanation of what Trackbacks and Pingbacks are, and their overall place in your SEO efforts.
Let’s start with trackbacks. A trackback is simply an automated notifier sent to someone else’s blog any time you reference their blog in a post. By sending a trackback, you are creating a link back to your blog, which takes a very small amount of time to do when considering the benefits of it.
Image Courtesy of ITinfoOz.com
While displayed quite humorously in the image above from a recent post by ITinfoOz.com, the subject of trackbacks is a serious one, because the opportunity for generating traffic is there, and is being underutilized, according to entrepreneur Matthew Bredel. Bredel has seen the results of using trackbacks as part of his overall search engine optimization and social media marketing efforts on his blog.
“A trackback is a super comment. The way that a trackback works, is instead of a going to a blog and posting a comment on someone else’s blog, you post a reply on your own website and post a trackback comment. Unless they don’t allow follows, but you still establish authority,” Bredel says.
While trackbacks certainly are more limited with most blogs not allowing follows, Bredel is correct that doing so does help to establish your authority. Blogs also appreciate your interaction.
[youtube]http://www.youtube.com/watch?v=UvJusDWLL0U&feature=related[/youtube]
Now, on to Pingbacks. Pingbacks have more to do with author control and authenticity, as explained well by an SEO news reporter for Beanstalk-Inc.com in a recent blog post. Pingbacks were originally the response to trackbacks lacking authenticity. Pingbacks make it easy to notify a blog of your use of it just by posting its permalink in your blog post. Of course, there is some controversy over which is really better: pingbacks or trackbacks.
“Some feel that trackbacks are superior because the readers of Person A’s blog can at least see some of what Person B has to say before deciding if they want to read more and follow the link to the orginal blog source,” Beanstalk-Inc.com’s SEO News Reporter says. “Others feel that pingbacks are superior as they create a verifiable connection between posts. Pingbacks are akin to having remote comments.”
Whether using both trackback and pingback methods, or not having tried either one on a conscious level yet, our CEO, Ali Husayni, has advice for the business owner who isn’t yet using Millionairium’s services for their SEO efforts. Husayni recommends his book, Google SEO Secrets revealed, as a good starting point for your entire website, including your blog. Still, Husanyni recommends professional help.
“Engaging in all of these techniques requires months of hard labor, a complete understanding of SEO and, of course, cash. Nevertheless, we’ve been able to transform local, small businesses into large-international ones in a matter of a few months by practicing what we preach,” Husayni says. “Oftentimes, smart business people who have substantial financial backing will delegate important tasks to professionals, instead of spending years mastering what someone else already knows and taking away the focus from their business.”
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Excellent explanation of difference between trackbacks and pingbacks. I get them all the time, but wasn\’t quite sure what they were and if they helped or hurt. LOL.
Trackbacks and pingbacks are used interchangeably. SEO specialists rarely use these nowadays.
Thanks. I still don\’t believe all trackbacks are good. I get a lot of very dubious ones. I think this could hamper rankings so I am very cautious.
This is a wonderful lesson, I am using it in my website and the SEO quality is higher.
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Highly descriptive post, I loved it. Will there be a part 2?
Sorry if this is a stupid question and seeing as I work in SEO I feel very stupid! But If I were to write a blog post on my blog and reference an article in my post (say this one) would that trigger a trackback or pingback?
Thank you for this post, just starting to learn about all these different aspects of SEO and this has really helped me make sense of pingbacks and trackbacks. There\’s so much to learn!
Hi, thanks for explaining this well. Though i\’m still a bit confused, now I got a better understanding of what pingbacks and trackbacks are. I believe this could really be a way of connecting to other bloggers and help build a relationship with them.
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Optimally, you should have a keyword density above ten percent.Product branding is critical for a company today, because
of the global implications from the Internet.
You can track your submissions to various web directories and you may also visit regularly to see new directories added to the list.
@Jon Mentor
Just copy the link of the other blog and paste it in the trackback section when you are making a post. I hope this helps!
How exactly do I get my blog to send pingbacks/trackbacks?
@Mellisa
Linking to your articles from your other articles is GOOD for SEO. In general, outgoing links do not hurt your rankings unless they\’re linking to \”bad\” sites.
When you link up your own post inside your another articles on the same website you get a trackback on the comment section. Do you think it’s bad for SEO? I guess its increasing the out going link on the page.. Any suggestions??
@ Mellisa
Hi Mellisa,
Thank you for reading our blog. Ya you are right. The internal link is good for SEO, this method help us to get more backlink for our keywords.
Both Pingback & Trackback offer bloggers the facility to be in touch between websites.
Pingback:
– A writes a post on B’s blog.
– B writes a post on B’s blog mentioning/linking to A article.
– B’s blogging software will automatically send a pingback to A.
– A’s blogging software will receive the pingback. It will then automatically go to B’s blog to confirm that the pingback originates there (the link is present).
– Then A will have the ability to display B’s pingback as A’s comment. This will solely be a link to B’s site.
Trackback:
– A writes a post on B’s blog.
– B wants to comment on A’s post, but B want his/her own readers to see what he/she have to say and able to comment on it.
– B will then write a post on his/her blog and send a trackback to A’s blog post.
– A will receive B’s trackback, and choose to display it as a comment or not. The comment display will be a title, excerpt and a link to B’s blog post.
–Anurag Birthare
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Thank you for You post. It\’s very help me. Now I can clearly understand the SEO value of Trackbacks and Pingbacks.
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Hi Megan,
thanks for this article, before reading your article, I don\’t know the difference between tackback and pingbak.
Regards,
Roger
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@Michael Ramirez Trackbacks and Pingbacks are features of blogs, Joomla is not meant to be a blog however it can be achieved through installing an extension. Also not all the blog providers support Trackbacks/Pingbacks for example blogger doesn\’t support Trackbacks but has something very similar to it that is called backlinks.
Great post Megan! Trackbacks and pingbacks are both great ways to establish a site\’s presence inside a blog community. Does this work across different content management systems? So would site A on wordpress be able to enable a trackback on a site B built on Joomla?
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Thanks for the article. I have been using trackbacks and they are a part of the SEO mix.
Thanks, this was quite helpful. I\’ll admit it – I hadn\’t really understood the role of trackbacks/pingbacks and always wondered if it was glorified spam or a useful item
Thank you for this explanation – I wasn\’t sure about how allowing my site to publish trackbacks would affect SEO. I\’m still a little confused, but I think I see now that it definitely isn\’t a bad thing.
Hi Megan,
Just my unsolicited opinion… I look at trackback more as a way of establishing blogger to blogger relationship rather than building backlinks.
After all, it is not a one way link but more of a reciprocal link.
If I get an exchange traffic between blogs, it is more of a bonus for me.
Thanks for this article.
Hi Jeff,
Thank you for your insight. For your purposes of building blogger to blogger relationships, you seem to have the right idea to get more readership, and as a bonus, you are inadvertently getting backlinks that will only help you (if they are of quality and not from red flagged sites). Thanks for reading!
– Megan
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