Performing an SEO audit is very important for several reasons. For one, there is no better way to get an idea of how your online campaigns are performing at any given time.
In this sense, an SEO audit is much like a checkup you’d get at the doctor. By looking at various data like blood pressure and heart rate and other biological signs, your doctor can get a “snapshot” of your current state of health.
It’s the same with an SEO audit. By checking the number of monthly visitors, where those visitors are coming from, and how long they stay on your site, as well as what they do once they arrive, you can get a clear concept of the current health of any digital marketing campaign.
The first step is to gather the proper tools to make a complete Google SEO audit possible and accurate.