Once you’ve completed the steps necessary to check both on-and-off-site SEO, your next step is to assess the site using one of the most comprehensive web analytics platforms in existence, which is simply and aptly named Google Analytics.
This chapter will serve as a checklist for creating the proper reports that will help you glean the most accurate and useful data for high-powered SEO.
On the left-hand side of your GA dashboard, click on Audience, then Overview.
Select the range of dates you prefer, then look at your dashboard reports. You’ll be able to see new versus returning visitors, the average number of sessions, pages per session, bounce rate, and a whole lot more.
While new visitors are good, it’s returning visitors you want to focus on. People only return when a website offers a useful and memorable web experience.