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Audit Step 01
Introduction
Audit Step 02
Preparation
Audit Step 03
Conversion Monitoring & Goal Setting
Audit Step 04
Unlock the Keywords for Success
Audit Step 05
Analyze the Domain (On-Site SEO)
Audit Step 06
Analyze the Website (On-Site SEO)
Audit Step 07
Assess Content Quality (On-Site)
Audit Step 08
Check Brand Citations (Off-Site)
Audit Step 09
Technical SEO Audit (Off-Site)
Audit Step 10
Generate Google Analytics Reports
Audit Step 11
Conversion Rate Optimization
Audit Step 12
Troubleshooting & Miscellanea
Audit Step 13
Get a Professional Opinion

Analyze the Domain (On-Site SEO)

Every website has a domain, which acts as your website address. Believe it or not, your choice of domain, as well as the history of the domain, can positively or negatively affect your SEO results.

We’re not focusing on the website itself, but only its digital address for now.

In order to analyze a website’s domain name, you need to know what Google looks for as far as domain names are concerned. Keep in mind that you’re not just analyzing the actual name – the word or words that come before the dot – you are also gauging domain meta-data. This includes the following elements.

Domain Age

Most experts put forth the idea that domain age doesn’t matter all that much when it comes to search rankings. Do a Whois search to determine the age of the domain, if only to conduct a thorough audit.

Keywords in Domain

Google previously bolded keywords that appeared in the domain in the SERPs. While Google no longer does this, it is still important to have a keyword-rich URL.

If your current URL isn’t keyword-optimized, it might be best to start fresh with a new domain. Some clients are reluctant to switch domains for a new SEO campaign, but I highly recommend it.

This is one of those common-sense techniques. If a user is searching using a keyword, it makes sense that a URL with that keyword contained within would show up prominently in the SERPs.

 

KEEP ON READING …

Analyze the Domain (On-Site SEO) was last modified: December 1st, 2019 by Ali Husayni

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Audit Step 01
Introduction
Audit Step 02
Preparation
Audit Step 03
Conversion Monitoring & Goal Setting
Audit Step 04
Unlock the Keywords for Success
Audit Step 05
Analyze the Domain (On-Site SEO)
Audit Step 06
Analyze the Website (On-Site SEO)
Audit Step 07
Assess Content Quality (On-Site)
Audit Step 08
Check Brand Citations (Off-Site)
Audit Step 09
Technical SEO Audit (Off-Site)
Audit Step 10
Generate Google Analytics Reports
Audit Step 11
Conversion Rate Optimization
Audit Step 12
Troubleshooting & Miscellanea
Audit Step 13
Get a Professional Opinion