Some of the SEO clients who come to work with us already have websites in place. When this happens, we always ask them a simple question.
“Is your website working for you?”
In most cases, we’ll get asked, “What do you mean?”
This shows that most business owners know that it’s important to have a website, they just don’t know why they need one. Here’s the breakdown.
Your website is said to be “working for you” when it ranks well on Google when your clients are looking for you and succeeds in converting web visitors into phone calls and emails.
The process works like this. A prospect searches Google on her cell phone and lands on your website. If she can’t find the information she’s looking in just a few clicks, she’s not going to search very long to find it. She’ll back-click to Google and will choose another business on the list.
On the other hand, if the prospect enjoys your web experience, she just might pick up the phone or fire off an email to contact you (becoming a lead).
When you think of it like that, your website becomes more than just your online storefront. Your site becomes a lead-generating machine. A site that works for you will help you secure more phone calls and more emails, round-the-clock, 24/7.
If your website isn’t working for you, and you rarely get new clients from the web, the following checklist can help you determine what needs to change.
You never know, a simple tweak here or there could have the phone ringing continually throughout the day, and your business bustling with new clients. Are you ready for that kind of client influx?
Easy to Find
When someone searches Google for “Your Keyword + Your Area”, you want that person to click through your listing to your website. That’s the best case scenario. For this to happen, you need to ensure that your website has all the elements Google may look for when determining the hierarchy of its search listings.
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Fast Loading Website
Your website should load within 2-3 seconds tops. Any longer than that and visitors aren’t going to wait around. They’ll just back-click and find another website to visit.
Shaving time off of your website’s load time requires knowledge of Website optimization or the services of a skilled and knowledgeable SEO professional. The reason your website loads slowly could be due to a number of reasons, including images that are too large, coding errors, and the use of too many plugins (coding modules that can help a website perform better).
As you can see, being found on Google and having a website that loads quickly are crucial in getting selected by a high amount of interested prospects. What follows is how to make your website work for you (read: convert) after a visitor has made a successful landing.
Easy-to-Find Contact Information
Once someone has landed on your website, that person will be looking for specific information. That information could include your telephone number, physical address, email address and information about your specialties and services.
First and foremost, you should ensure that your business name and phone number are listed prominently in the header of your website. The header greets visitors no matter what page they may click on. It remains consistent while all the other content on the page may change. When all a visitor has to do to find your contact information is glance at the topmost portion of their screen, you can almost guarantee your practice more office phone calls and lobby visits.
Dentists can help their websites convert by placing clear calls-to-action at the bottom of each page, such as “Call now to schedule an appointment!” Don’t always assume that visitors to a cosmetic dentistry site know what to do. Instruct them how to contact the practice, and it’s a good bet they’ll follow through.
In cosmetic dentistry and in modern web design – appearance matters. Your website colors and branding should “pop” and stand out in your prospects’ minds. There should be images of smiling faces on every page, and all pictures should be of the highest-quality.
If your website looks outdated, new patients might wonder if that’s how you run your dentistry practice. They might think, Are your tools and techniques outdated too?
By having a website that looks professional and inviting, you’re conveying the message that your dental office is just as well maintained.
Two-Click Maximum Navigation
Other than your NAP, website visitors will be looking for specific information, such as a list of the services you offer, the cost of those services, your office’s hours of operation, and anything else that will push them over the edge to schedule an appointment.
For instance, a person who’s just lost a tooth may be searching for information related to dental implants. If that visitor lands on your homepage, then he or she should be able to find a link to the dental implants page in the sidebar or primary menu. In some cases, the visitor may have to click the menu item “services” whereby another menu will display on the screen; dental implants being among them.
So you see, in two clicks, the visitor found what he or she was searching for. That’s pleasurable navigation, the key to providing a memorable web browsing experience.
Case Studies/Before & After Photos
Everyone loves keeping up with the Jones’s. When you display your most successful patient cases and provide after photos to boot, those elements can become powerful marketing tools. A person searching for dental implants could become swayed by a case study involving a patient with his exact condition, and photos that showcase the precise results he’s striving for.
These case studies and before and after images should be readily available on every services page if you want a serious boost in patient conversions.
Maintain a Well-Researched Blog
Cosmetic dentists who want to dominate Google are encouraged to maintain a well-researched blog. A quality blog includes content that speaks to the audience’s issues. Cosmetic dentistry patients in the market for an implant want to know the cost, the procedure process, and recovery time following-surgery. These types of questions can easily be answered with regularly-published blog posts.
The great thing about blogs is that they provide extra content for Google to spread around. The more posts are published using relevant keywords, the more potential patients you can attract.
The Power of Cosmetic Dentistry SEO
And here’s why you not only need a website but one that also works for you. You can attract the types of patients you want. What’s the most lucrative service you offer? For some, it’ll be full-mouth reconstructions and for others, dental implants.
With a well-designed website and professional SEO services, you can attract dental implant patients who know what they want, who have had all their questions answered by your web content, and who are ready to make a decision today.
Are you ready to make your website work for you? Whether you have a website in place or you’re in the market for a professional website designed for patient conversions, contact Millionairium for a free consultation today.
About Us: Millionairium is where cosmetic dentists turn when they want to attract new patients from the Internet using proven SEO tactics.