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TAMPA, FLORIDA — Every time Google changes its algorithm, many websites’ rankings in organic search results change, too.

It can be frustrating to those who spend a great deal of time and effort (and money, if you’ve hired a professional SEO firm), to achieve their desired ranking, only to lose it when Google makes a few tweaks.

This was the case in February 2011 when Google launched “Panda.” It happened again in April 2011 when it rolled out Panda to all English language queries, in addition to making several small updates, according to an April 11, 2011 article posted on Search Engine Land.

Courtesy of TechChunks.com

Panda was designed to weed out pages and websites that were deemed to be of a quality below Google’s high standards, including content farms and websites filled with duplicate content.

In part one of this two-part series, we will discuss the reasons why your site may have lost its ranking. In part two, we’ll share tips on what you can do to get back your ranking.

So why did your website take a nose-dive after the Panda update? In short, it’s likely due at least in part to failing to observe best SEO practices. Why are we still talking about Google Panda almost a year after it launched? Because many sites have yet to recover from the change, says Ali Husayni, an expert in SEO technology.

There are several specific factors that caused websites to lose their rank after the Panda update. Chances are, you were guilty of one of the following:

You copied content from other sources:

If you’ve copied one sentence from someone else’s site, you’re plagiarizing and Google will give you an F. Think about what your English teacher taught you in high school: if you’re going to use someone else’s words, you need to attribute them to the person who wrote them. When it comes to SEO, you need to take it a step farther and reword the information so that it doesn’t appear exactly as it does on the site where you got the information.

But your best bet is to not borrow a great deal of information from other sites. Think about it from Google’s standpoint: why should they rank your site higher instead of giving a high ranking to the site where you pulled your information? That’s obviously the site filled with relevant content. The idea is to generate your own original, relevant content that site visitors will find useful.

Your content was old and never updated:

Google loves websites that are alive and kicking. If you launched a website in 2007 and haven’t updated the content or changed anything about it since then, Google likely will not perceive it as having useful information. Could you imagine a business search engine optimization site launched in 2007 and never updated? Yikes! Talk about out-of-date, useless information!

Someone else with a stronger site may have copied your site:

In this case, Google probably thinks you are the one who plagiarized, and they’ve given credit to the other site. That sucks and unfortunately, there’s not a lot you can do except revamp your site’s content.

Tune in on Monday, when we’ll explain how you can restore your ranking.

Why Did My Site Nose Dive After the Google Panda Update? Part One was last modified: September 11th, 2018 by mr_million
13 thoughts on “Why Did My Site Nose Dive After the Google Panda Update? Part One
  1. Alphonso says:

    My site was up to page 7 depending on the browser you were using at the time, now it is no- where
    to be seen, and like everyone else I am wondering, what the heck!
    The idea behind having a website is so that you can be seen, and so you work hard at promoting your site! in a reasonable and legitimate way!
    But if only a few tweaks from Google destroys page-rank, is it not better to start advertising else where?
    We do not need the frustration, we just need our businesses to be given a fair chance to be seen!

  2. jack says:

    The website on my name is the one that lost its rankings. It was on the second page, rapidly gaining rank when it suddenly disappeared from the first 100?! It\’s still moderately new but not that new.

  3. Lorrie says:

    @Joe Joe, I think you may have just suggested another great blog topic. I\’m going to research this and see what I find out.

  4. Joe says:

    Lorrie, it\’s awesome writing. Easy to understand. I hope your write more about very recent Google Panda update too. Moreover, I read of one of the SEO site telling do follow comments are treating black-hat technique by Google!!! Is it true?

  5. shima says:

    Hi Dear Lorrie,

    Thank you for inviting me to your new article, and sharing this good information.

  6. Lorrie says:

    We use press release distribution sites as part of our clients\’ overall SEO efforts. There are strict guidelines you must follow to avoid duplicating content that appears on your website, though.@Maher

  7. Lorrie says:

    We agree, Andre. Unless you have a great deal of time on your hands, keeping up with these changes is difficult for those who don\’t work with SEO daily.@Andre Morris

  8. Lorrie says:

    khalid :
    yeah , you are right , but what will be do to avoid this problem ? is there solve or not ?
    frustrating , frustrating , frustrating

    Please check back on Monday, when we post part two of this series, which includes tips for combatting the problem, Khalid.

  9. Andre Morris says:

    Panda was massive, and there have been many, many changes since – including social metrics. The landscape is evolving rapidly! It takes an expert now to stay ahead.

  10. khalid says:

    yeah , you are right , but what will be do to avoid this problem ? is there solve or not ?
    frustrating , frustrating , frustrating

  11. Maher says:

    Good article and great information thanks, I just want to know if its fair to google to post press release news on a site which is of course available all over the web ?

  12. Much Ustadi says:

    Thanks for your email and information, this is good

  13. Krystyna Romanowicz says:

    The same happened to me a few months ago. I have had a few high quality home decor catalogs linked to my interior decorator\’s web site. Google didn\’t like it I have had only a few visitors for 3 web pages checking those catalogs in a April so I closed my web pages. Until today I am getting performance reports. Performance for what ??? those web pages do not exist from several months.

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