Los Angeles, CALIFORNIA – Over the past couple of months, we have discussed different areas of Internet marketing. We have shared information about social media marketing and search engine marketing, and in our third installment of this series, we cover search engine optimization.
SEO is the term used to describe how companies such as ours maximize the number of visitors to a website by getting the site to rank high on organic search results.
“It is imperative that the Internet marketing business you choose to provide SEM, SEO or social media marketing services is a reputable company that does not use black hat SEO techniques,” says Ali Husayni, founder of Millionairium.
Following is a bit of information on how we help our clients achieve top SEO results.
“We work with the client to brainstorm keyword phrases and conduct research to get a long list of words potential customers likely are searching for,” Husayni says. “We also look at a client’s competitors to determine the types of keywords they are using.”
From there, we begin to review, categorize and compare search volume and competitiveness of the main keywords. Finally, we prioritize each client’s keyword phrases based on relevance and their propensity to drive traffic and sales.
A variety of work is done to a client’s site when we optimize it. We create a sitemap.xml file and submit it to Google Webmaster Tools, and we create/update the HTML sitemap page of our clients’ websites.
We also make sure that search engines are not blocked through no-index meta tags, robots.txt files, or anything else that blocks search engines from accessing and indexing the website.
Google doesn’t like duplicate content, so we remove any duplicate content on our clients’ sites and replace it with fresh, original content.
We also remove any black hat SEO techniques that have been done to the site, and we create a blog for each client, as well as install SEO and Sitemap plug-ins. We add a “most recent blog post” section to the home page, which is important for freshening content.
“The list of steps we take to optimize a client’s site is much longer, but these are some general tasks that we do,” Husayni says.
“Link building is a vital part of the overall professional SEO process,” Husayni says. Getting relevant links back to the client’s website is important.
Jolina Pettice, a senior account manager with TopRank Online Marketing, says “inbound links are like electricity for search visibility,” and we agree with her.
We build links for our clients by generating quality content, linking up with marketing partners and often through promotion via social networks.
Tie In Social Media Efforts
It was big news recently when Google and Bing disclosed that social links and social media influences have an impact on search results.
“Social media outlets such as LinkedIn, Twitter, Facebook, YouTube and Vimeo- just to name a few- provide additional ways in which our clients can get their information out to potential customers. The great thing about posting items such as videos, articles and press releases to these sites is that doing so provides relevant links back to our clients’ sites,” Husayni says.
Because so many people use social media these days, posting items via these outlets creates a number of opportunities for the information to be promoted by others when they choose to share it with their friends.
If you are trying to be found by your customers/patients locally, Google Places is the answer. This doesn’t work for companies that have a national or international client base – unless they have physical office locations in major cities. But if you are a dentist in Augusta, Georgia, being optimized on Google Places for that city certainly will help you appear high in search results when people Google “Augusta, Georgia dentist” or something else along those lines.
“Google Places is tied in to SEO, but there are some deliberate steps that must be taken to achieve the desired rankings,” Husayni says. “We offer that service to our clients.”
Husayni recently created an informative how-to video on getting the most out of Google Places. “In the coming weeks, we are going to post this video, along with directions on how we get our clients listed on Google Places,” he says.
It goes without saying that optimizing websites for Google searches is the most important goal for SEO, and that point was driven home once again recently with the announcement that Google had been named the most “reputable” company in the United States by Haris Interactive. It was followed by Johnson & Johnson, 3M, Berkshire Hathaway and Apple.
“This news is just one more reason why being ranked on Google is important,” Husayni says. “The general public views Google as reputable, and it trusts the sites that rank high on Google.”
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