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Tricks SEO Salespeople Use and How To Avoid Them

Businesses want to know what red flags to look for during the initial consultation and sales pitch with an SEO agency, and who better to learn from than a professional SEO?

Vice President of Sales at Millionairium Dan Manahan is revealing four common things that SEO salespeople will say and what those statements really mean.

Dan Manahan of Millionairium

1.  “We Offer Convenient, One-Stop Shopping”

Some companies try to net clients by offering a plethora of services, claiming expertise in all of them, and spinning it as convenience, but Manahan says beware of a jack-of-all-trades. There are hundreds of companies that tout expertise in services ranging from site design, search engine marketing and email marketing to social media marketing, conversion and pay per click.

While all those services fall under the umbrella of online marketing, the truth is that pay per click advertising is completely different from social media marketing which is completely different from search engine marketing. No one person or business is likely to be able to deliver quality results for all of them. Many companies do have experts on staff for multiple areas, so look into their claims before writing them off.

2. “We Can Cut Costs Once We Get To The Top”

Beating out competitors to get to the top of Google rankings is no easy task, and it takes time and a well-honed strategy with ongoing resources. Yet some SEO companies try to sell a potential client with the theory that once they get them to the desired ranking they can cut back on what their SEO costs.

Manahan says that a company telling a potential client that is not taking competitive backlash into account, making that SEO company’s line of thinking either short-sighted and ignorant or intentionally deceptive.

“An SEO company that doesn’t plan for a competitive backlash either hasn’t experienced it because they haven’t ranked anyone high enough or simply don’t care to exercise the foresight that is incumbent upon a company that hopes to retain clients for the long term,” Manahan says.

Displaced competition will make an assault to reclaim the lost position, and cutting costs right when the competition will come back swinging is just going to make it easier for them to do it.

“The cost reduces in the context that the site is generating more revenue relative to the SEO services price tag, but a flat price reduction is ludicrous,” the SEO expert says.

3. “We Have Set Pricing Plans”

This “set pricing plan” line is taking advantage of clients’ preference for fixed-rate pricing structure and ignoring the fact that fixed prices are not ideal for SEO. Manahan says there are too many variables in markets and websites to make it realistic.

“Real SEO targets the displacement of the competitors’ websites,” says Manahan. “Only after an analysis of a prospective client’s competitors’ websites can an SEO company calculate the resources required to beat them.”

The pricing structure works for certain online marketing services. For example, it works for email marketing because the demand on the company resources to facilitate a 10,000 per month email campaign versus a 1,000 per month email campaign can be anticipated.

However, an SEO campaign is full of variables like site size, starting rank, market factors, competitiveness and number of keywords that make that type of pricing impractical. Or it means the SEO company has compensated for it somehow, such as inflating prices or cutting corners on more time-intensive accounts.

4. “Let’s Draw Up A Contract, Then Put Down Objectives”

According to Manahan, an SEO company that is reluctant to commit to an objective, such as in the top five positions of Google within nine months, without a locked-in contract should raise a red flag.

They are probably more concerned about guaranteeing their income than delivering results for their clients. Quality SEO techniques do take time to work but that timeframe can easily be explained, discussed and agreed to on the front end without requiring a long term contract.

Millionairium does not require long-term contracts, although they strongly recommend ongoing SEO campaigns for success. The difference between a long-term contract with other companies and a contract with Husayni is that he offers his clients a guarantee.

“We share the risk. If we don’t deliver, you get your money back—very simple,” says Manahan.

The Takeaway

If a business shopping for an SEO company notices the salesperson using one of these tactics during a consultation or negotiations, they should take a step back to ask some more questions or walk away.

© 2012 Millionairium. Authorization to post is granted, with the stipulation that Millionairium is credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

Tricks SEO Salespeople Use and How To Avoid Them was last modified: September 13th, 2018 by mr_million
  • Well, when you are going to sign a contract, you have to keep this in your mind,if something is too good, it hardly can be true, plus if you want to trust to a company look at it\’s previous clients,as Bob Marley said: you can fool some people but you can\’t fool all people for ever 😉

    Behzad Jamarani 7 years ago
  • @dipesh Sorry to hear you\’ve been burned by a dishonest SEO company. Unfortunately, it\’s something that we run into a lot. Many of our clients have had bad experiences before finding us. Feel free to fill out the consultation form if you\’d like to talk to Ali about how Master Google can help you SEO your website.

    Have you had companies try any tricks that weren\’t listed in the article? I\’d love to hear them and maybe sharing it will prevent someone from falling for the same trick.

    Vonya Griffin 7 years ago
  • i always read your post
    thanks for all your valuable information regarding seo

    haris 7 years ago
  • I Like your Site Very Good Work.

    kamran 7 years ago
  • nice info, really interesting and informative. absolutely useful for website developers.

    Mukil 7 years ago
  • Thank you, this is a good post…….

    jaypee kasa isles 7 years ago
  • well, rightly said sir now a days seo peoples try to deceive people at very cost whether they are able to do so or not and waisting the time of customer even i suffer from it.

    dipesh 7 years ago
  • Thanks nice sharing regarding SEO

    search engine submission 7 years ago