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Ten Stupid Mistakes Site Owners Make When Choosing An SEO Company

Update on Nov. 2, 2011 by Ali Husayni.

One: Trusting Your Web Designer

92% of Web designers claim they are SEO experts while in fact they only know bits and pieces about SEO. They read a few articles, make some changes to the site’s meta tags and claim your site is ready for Google. A few months later, you are frustrated at the lack of progress and what your Web designer tells you is that you have to wait as it takes longer for Google to rank your site.

The truth is your site may be “optimized” properly, but optimization is only 10% of the overall SEO work. The rest is hard-core link-building efforts to make your site popular on the Web.

Two: Not Looking At the Rankings of the SEO Company

If an SEO company knows its game, it ranks very well on Google for their important keywords. These keywords vary for different SEO companies; nevertheless they must have a strong organic presence on Google. If they don’t, you basically trust a cow-boy to fix your airplane.

Some important keywords for SEO companies include: SEO, Google SEO, SEO Company, SEO Services, Free SEO, Cheap SEO, Google Ranking, Top of Google, etc. (Millionairium ranks on the first page for Top of Google, first page of Google, Google SEO guaranteed and many other keywords.)

Three: Not Looking At the Proven Results

Each SEO company should be able to show you at least ten local and international clients they have helped rank at the top of Google with the permission for you to contact them. The keywords they show you must be the most competitive for such clients (and not merely long-tailed keywords).

Four: Not Contacting the References

It is essential for you to pick up the phone and call a few of those clients listed as successful by the SEO company. You should ask them about the SEO company’s timeliness, its effectiveness, its ethics, and anything else you can think of. Conduct your interview carefully and then trust your hard-earned money to the SEO company.

Five: Focusing on Yahoo!, Bing

Yahoo! and Bing have a very long way to go to be able to compete with Google. Google has taken over 67% of the global search market. You could rank #1 on both Yahoo! and Bing and still lose a big chunk of your business to your rivals that rank well on Google.

From the SEO point of view, ranking on Yahoo! and Bing is much easier than ranking on Google. But those that rank well with Google also rank well with the other rivals.

When the SEO company shows you their successful SEO campaigns, be watchful. If they show you results from Bing and Yahoo!, then ask them what they have done in respect to Google. Tell them you care less for the other engines and you want your site to be at the top of Google.

Six: Not Having Guarantees in Place

If you sign up with an SEO company which does not guarantee your money back in case they fail, you’re wasting your investment. No one can guarantee your site’s ranking on Google, but good SEO companies guarantee to refund all or a portion of your money if your site is not ranked on Google within a specific time-frame.

An average time-frame for an SEO campaign to be fully successful is about six months. Low competition keywords can be placed at the top of Google within three months and international keywords could take up to one year to have the best results.

Seven: Paying in Advance

Never pay in advance for more than one month of work. Paying for a full-year of SEO work discourages the SEO company to put extra efforts in the beginning of the campaign. Therefore, your results will come later in the year. As a result you’ll lose valuable business in the first few months.

The best thing to do is to pay your SEO company on a monthly basis.

Eight: Not Seeing Ranking Reports

Most SEO companies have tools that generate automatic ranking reports. These reports show where your site is listed on Google for your specific keywords.

We provide weekly ranking reports, but you can ask your SEO company to send them to you daily, biweekly, or monthly.

Nine: Not Requesting  Google Analytics

Analytics is a free tool provided by Google, which monitors your site’s traffic, its origin, the keywords visitors used to find your site and many other pieces of information. Google Analytics helps you track the traffic improvements to your site as well as monitoring the success of the SEO company you are working with.

Ten: Not Asking for Solid Link-Building Tactics

The most important Google SEO technique is link-building. Although Google prefers that your links are generated naturally, but in today’s world very few successful sites are blessed with such links. For the rest, a successful organic link-building campaign is needed to boost your site’s popularity and thus your ranking on Google.

Ask your SEO company what they do to increase your link popularity. They may not share all the details as that could jeopardize their edge over their competition, but they can give you general ideas about what they do.

The SEO company should have at least two or three different ways of getting natural links for your site. You can read my post on some of these techniques.

As always, we appreciate your feedback and questions.

Ten Stupid Mistakes Site Owners Make When Choosing An SEO Company was last modified: September 11th, 2018 by Ali Husayni
  • Wham bam thank you, ma\’am, my questions are answered!

    C. Genco 8 years ago
  • Thanks for your post,dear friend. Goodluck!!!

    ball mill 8 years ago
  • The biggest problem with SEO? Everyone is an \’expert\’, when really the only experts are the search engine developers, architects and designers are the search engines.

    I also have to question this point: Guarantees – especially any company that guarantees a #1 ranking is likely just stealing your money. No one but a Google sponsored ad can guarantee a #1 position. They may guarantee your satisfaction, which is ok. But guaranteeing a certain ranking or even a first page ranking are not always realistic.

    Memoirs of a Single Dad 8 years ago
  • I did read you blog on 10 stupid mistakes when choosing seo Co
    it is great I have enjoy reading it.
    It did tell give me good warning about seo.
    Well and specialy from India,
    Thank you for great blog

    alan 8 years ago
  • Though it is true that the webmasters can do the search engine optimization for their website themselves but it is always better to assign the job to some SEO company.
    As it is known to all that the search engine optimization is the most essential thing for any website. It is the key through which a website can increase web traffic to their site

    Eugene Rivera 8 years ago
  • I like this post, can i repost at my blog?

    Info dan Berita 8 years ago
  • Ali,

    Please take a look at my site
    I am a top DUI lawyer and want to further my offerings to others in Virginia and increase rankings so more people can experience my expertise…

    Please contact about how you can help me accomplish this goal…



    Virginia beach DUI Lawyer 9 years ago
  • So, is there really a true SEO expert?

    David 9 years ago
  • I have seen few sites with Google Page rank 5 but their Alexa World ranking is 4,115,935 whereas another having PR 0 but World ranking is 93,628. Which is more popular?

    Please through some light

    Hari 9 years ago
  • Wonderful article, thanks to share, I have trackback this

    ajay 9 years ago
  • Thanks for ths post, helpful information!

    United Kingdom 9 years ago
  • We have just gone live on our website since September, I am getting about 70 hits a day and I see my links are building up at the rate of 20 a day, naturally. We are about to use an SEO but the tips here will make sure I am doing the right thing. Thanks!

    Patrick 9 years ago
  • There\’s no secret in ranking well folks. Get links for different websites with different class c IP addresses and your site will fly up the ladder fast. Think about it. Why do you think blog commenting works so well?

    kao lee 9 years ago
  • So, is there really a true SEO expert?

    Aneka Berita 9 years ago
  • Thanks to this article, I will not waste of money for some bad SEO companies.

    Thank you for your article.

    Jim Nguyen

    Jim Nguyen 9 years ago
  • Sorry about my poor language skills this morning LOL.

    David Filius 9 years ago
  • I am looking to have my web site re-done and SEO optimized thanks for the tips this is a web site I built my self my wife likes it I hate it it is 50 days old can some let me know there personal opinion on my own SEO and web design. x-treme-carpet-cleaning.com
    thanks David Filius

    David Filius 9 years ago
  • good day,
    once the customer complet billing payement how long takes to adverise his job?

    baudouin 9 years ago
  • This site is very power full. If u v can give small small tips. Like new Directories, book mark, so on. That will be helpful for the up coming seo agent. Hope some one can help in this regards

    RAJ KUMAR 9 years ago
  • Ali,thanks for your artcle about the SEO,my website does not have a PR,I do not qualify for the free seo tools,could you help me thanks

    peter 9 years ago
  • This is a useful article to new website administrator.

    Ajay 9 years ago
  • good points you got in here. newbie here and I don’t have a PR yet thus, I do not qualify for the free SEO tools…ouch.

    huhu. 🙁

    sows 9 years ago
  • usefull info…
    very informative

    batikbatok 9 years ago
  • thank you for such an informative article… it really help me a lot…

    D-oNe 9 years ago
  • Very good and useful article. Thank you for your sharing.

    Vannese 9 years ago
  • very good article, I liked the article

    topsi apeltin 9 years ago
  • I believe that Google still Number One 😀

    AKHMAD SUDRAJAT 9 years ago
  • Great Article,thanks for your Information.

    searcher 9 years ago
  • Guys, I Work in one of the Top SEO firms in the states, but i won\’t mention the name not to harm this good person, i just want to tell you guys that all the above points from an expert point of view, is 100% right. this guy is running a good business here, good luck Ali.

    Ibrahim 9 years ago
  • Good information here. I really enjoy reading them every day. I\’ve learned a lot from them.

    meriah 9 years ago
  • Great article. Every web owner looking to work on their SEO should read and follow this

    Victor 9 years ago
  • Wow, this is the secret of SEO.

    belajar 9 years ago
  • thanks 4 your information, better post

    Info 9 years ago
  • With what I read, here I don\’t need to ask if you know how to do it but I say that you are master.

    Benjamin 9 years ago
  • Good Tips For me Thank\’s ….xoxo

    sweatar 9 years ago
  • Could somebody to examine to my website: cuscostores.com
    I\’m looking to get PR5

    Mario 9 years ago
    • Mario,

      I checked your site. A lot of spammy SEO technique is visible. But since it has a PR3, it qualifies for our Free SEO. That should give you a jump start in your ranks.

  • wow… very interesting article.. now I understand, why my site aren\’t growth well.. thanks so much for your advice…

    brian 9 years ago