NASHVILLE, TN – A comprehensive SEO strategy, like the ones we provide here at Millionairium, give our clients the benefits of a bigger audience with a top spot on Google. Now the question is: how can you extend your social media marketing efforts to keep that audience?
We all have our preferred methods of social media to interact with others, including potential and current clients. Blogging tools such as Tumblr, WordPress, and Blogger give us a place to create content. But where do we share it? I’ve been on the Twitter and Facebook bandwagon for a while, but lately Pinterest has really caught my eye. It all started with a big move. See, my husband and I are currently working on our new house – painting walls and replacing fixtures before we move in. Recently, my aunt called me to inform me of something she saw on Pinterest. It was a cute photo of a man and a woman who painted a heart on their wall before they started painting their first home. She told me to check her pin board and see the photo.
Pinterest, the virtual pin board to both bookmark and organize cool things you’ve found online, is gaining popularity quickly. It’s easy to use, it has a simple, dynamic layout, and it’s highly visual. People love it, and this report can back up all the hype.
Pinterest Drives Traffic: Pinterest wiggled its way up the January 2012 Referral Traffic Report. This chart shows that for December 2011, Pinterest was responsible for 2.5% of total referral traffic. In January, that figure rose to 3.6%. In July of 2011, Search Engine Journal reports that Pinterest had only 0.17% total referral traffic.
For a reference, Facebook held 26.4% of total referral traffic in January. StumbleUpon came in second with 5.07%, and Google and Twitter took the third and fourth spots with 3.62% and 3.61% respectively. Ranking under Pinterest in total link referrals for January are LinkedIn, YouTube, and Google+.
I know from first-hand experience that this virtual pin board is insanely popular. Sometimes when I want to pin something, Pinterest is over capacity. It’s like when you really want to tweet something clever, but you see that fat whale on the screen. You’ll have to wait!
Are you Pinning? The coolest part about Pinterest is that you can create multiple boards and title them as you choose. You can also select a category for each board with a handy drop-down menu. (Hello, keywords!) So, what should you pin? Pin what you do; pin what you like. Solely pinning your own content doesn’t allow your boards to grow organically. Pin things you like, things that inspire your business, and things you’ve created. That way users will choose to follow your boards, potentially re-pinning your pins and sharing the link-love.
Get creative. If your company sells tires, you could create blog content on tire care tips or how to change a flat. If you make letterpress wedding invitations, pin images from your past designs and other designers you like. Informative pins, such as “how to” or “DIY” do especially well on Pinterest.
Pinterest user Laura Scott-Davis has a board dedicated to SEO and so does Patina Marketing. As you can see, graphics hit hard on Pinterest – it’s all about the visuals.
Use Photos: If your blog content is compelling and informative, people will find it, especially if it’s optimized for search engines. By including a photo (also optimized for search engines) with each blog post or web page, users can see a visual pairing to the content. Make sure your images are relevant, of course.
Make it Easy: Adding a “pin it” button to your content makes it ridiculously easy for users on your blog to add your content to desired pin boards. Here’s how you can get a button. Once your button is added, users can share your content with a simple click. (Users can manually add a pin to their pin boards, but embedding a “pin it” button will allow seamless content sharing.)
Now your content shows up on their board, and every Pinterest user that follows that board can now see your content and they have the option of “re-pinning” your content to their boards. The more users that re-pin your content, the more people have the opportunity to view your content and click the link, driving hits to your website.
While Facebook is a place where friends can chat, share personal photos, and connect with each other, Pinterest has a stronger niche for link sharing, especially in the Do-It-Yourself community.
A strong SEO campaign will drive folks to your website. Pinterest allows those users to virally spread your content through their followers.
As Millionairium CEO and SEO expert Ali Husayni says:
“You cannot just sit and wait for others to link their sites to yours. That simply won’t happen.”
Don’t be afraid to share your content. Giving your customers easy ways to link to your content, through Pinterest or Facebook or Google+ can only work in your favor. Now, go forth and pin! Or, to see how our SEO can help your website, Contact Us.