ORLANDO, FLORIDA-Maybe the SEO team hit a wall or rankings tanked overnight or there are nagging questions about online reputation management. Whatever the problem is, an SEO consultant is often the solution.
Consulting is one of the three types of SEO services Millionairium offers. It is ideal for businesses that need a fresh, professional perspective of their website, SEO techniques, ranking trends and SEO team. A consultant can also help locate, hire and set up an in-house SEO team.
Consulting is often confused with SEO coaching services, but it is a slightly different. That is geared more toward assisting businesses that are just starting work on their sites and want to be trained in SEO techniques or need help drawing up a strategy for an effective SEO campaign.
“Understanding online marketing is not an easy task because of its ever changing dynamics,” says Ali Husayni, who is an SEO specialist of nine years. “Consulting can help business owners or marketing directors understand their online market, competition, and how best to use their budget.”
Here are five ways SEO consultants can help businesses get back on track toward success:
1) Pinpoint what is not working and provide clear, concise reports on how to fix it
2) Assess the quality of the current in-house SEO team and their techniques
3) Provide the market and competition analysis necessary to develop a successful Internet marketing strategy
4) Help businesses find and hire in-house SEO talent
5) Answer questions and train SEO teams in the latest techniques and equip them with resources to further improve SEO results
A Glimpse Of SEO Consulting Services In Action
Tim Booth and Shawn Sandifer, the founders of a referral site for local contractors across the nation, hired Millionairium as consultants in December 2011 to help resolve problems with their SEO rankings. The pair had doubts about their in-house SEO team since the traffic to their site had dropped off drastically. Five months prior to contacting Millionairium , the website had 140,000 visitors per month. By December, they were down to 90,000 per month.
Husayni and his SEO team stepped in to do an in-depth analysis of their current SEO work. The report showed Booth and Sandifer that their site was lacking credible link popularity, an essential part of ranking well in Google’s search engine results. It also revealed that their SEO team had been using black-hat SEO techniques like keyword-stuffing and duplicate content.
“Black-hat SEO techniques are methods used to get sites quick results, but it is merely short-lived success and detrimental to the site in the long run,” says Husayni, who is the author of a Google SEO eBook of tips and techniques that comply with Google webmaster guidelines.
After getting the news about their website, Booth and Sandifer decided to fire the in-house SEO team and outsource to Millionairium.
“This was the best decision they could have made,” explains Husayni. “We immediately implemented a powerful link-building campaign, taught their writing team SEO copywriting techniques, pinpointed the black-hat SEO techniques and showed them ways to remove them.”
As Booth, the company’s CEO, testifies, “Our traffic is growing at a quicker pace than their original estimate. Their value to our company at this stage cannot be overstated.”
The site’s traffic is back up to where it was at its peak and still climbing. Sandifer, who is the president, is relieved to see an upward trend and feels optimistic about the future.
“This means we can finally begin to plan for the future and growth of our company and stop trying to figure out how to dig ourselves out of the hole we were in,” he says.
Booth and Sandifer’s story is just one example of how consulting services can be used. They are a valuable resource for businesses to draw on at any stage in their SEO campaigns, whether they need help pushing through a rankings plateau, solving complex SEO problems or using Facebook, YouTube or Twitter to enhance their Web marketing SEO efforts.
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