NASHVILLE, TN – Search engine optimizers from all over flock to Seattle July 25-27 for MozCon 2012. This year’s event at The Westin Seattle was sold out. Speakers from SEOmoz, Distilled, Above the Fold, BlueGlass and SEER Interactive will discuss timely search engine optimization tactics. Attendees can see the MozCon agenda to plan their days at the conference.
SEOmoz, an established SEO firm, hosts MozCon. Last year was the first official “MozCon,” though the conference developed from SEOmoz’s PRO training that has been going on for years. Around 500 attendees came last year, including Matt Hunckler of Slingshot SEO.
“Given the dawn-till-dusk schedule of activities, there were a ton of opportunities to get to know some of the SEO industry’s finest,” Hunckler writes about MozCon 2011. “The group in attendance included some of the sharpest marketers, communicators and tactical geniuses I’ve ever met.”
This year attendees will spend Wednesday through Friday with other search engine enthusiasts, soaking up information during the day and exchanging Twitter handles over cocktails at night.
MozCon probably isn’t the place for someone who’s running his own business and occasionally wading through SEO tips to increase his Google rankings. MozCon is instead for the person who lives, breaths and dreams SEO. (If you are an SEO newbie, here’s an overview of how to start your SEO campaign.)
I won’t be attending the event, but that doesn’t stop me from dreaming about it. A lot of the lectures seem really interesting, and it’s clear from the wide variety of lectures at MozCon that effective SEO encompasses many areas.
I’d like to sit in on the Thursday lecture by Ian Lurie called “How to Earn Links Without Doing Anything.” The description says that Lurie will reveal how to be so “brilliant” online that you won’t need to look for links – they’ll find you instead. I’m guessing this talk with emphasize the importance of not only blogging, but of blogging well and blogging often. Blogging is a key aspect of SEO that we’ve talked about over and over again. We’ll continue to talk about it, too, because it’s essential to getting you to the first page of Google.
I’m sure Rand Fishkin will unload a wealth of information in the 30-minute Friday session How to Build a Content Marketing Strategy. You may be thinking 30 minutes is too short to cover this topic, but if you’ve ever seen Fishkin’s Whiteboard Friday series, you know he can pack a lot of goodies into a limited time frame. (Seriously, take a few minutes to check it out.)
There are also several data-focused lectures to help optimizers measure results. The Attribution Modeling talk from Mike Pantoliano on Friday will help attendees analyze Google analytics organic search results with the help of Excel data organization. Other data driven talks include Badass Excel Tips and Tricks for Your Data, Estimating Traffic Based on Keyword Research, and Link Analytics Through API.
Hopefully when MozCon is over we’ll be able to access some of the SEO wisdom that was imparted there. I will be checking SEOmoz frequently to look for any videos or transcripts from the conference. I’m sure attendees will be blogging and tweeting live from the conference.