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Ali Husayni

Press Release Distribution, the Art of SEO

Google looks mostly at the links pointing to a site (inbound links) as the main factor to determine a site’s rank on its organic results. I give this factor an 80% over all the other factors Google looks into. And for most SEO’s, whether experts or newbies, link-building is the most difficult of all the tasks.

To rank your site, Google closely looks at the number of inbound links pointing to your site, the quality of the sites that have the inbound links, the anchored text links associated with each link and finally any traces of human interference to “artificially” increase a site’s link popularity (which will negatively affect your rankings).

I can go into a lot of details on each of the above, but for the sake of this post, I want to focus my attention to the press release development/distribution as one of the easiest ways to acquire quality inbound links for your site. My team has previously put together a list of press release distribution sites you can use for this purpose. Now, I want to give some advice on how to best use press release distribution sites to stay ahead of the game.

Please note that we use the following tips internally and have seen great success within the past few months.

  • Hire a professional writer to write your press release. If your press release is not written in the format accepted by the news outlets, they will simply reject it.
  • Ask your writer to write multiple versions of your press release. By multiple versions I mean a complete rewrite to the point that only the meaning is similar, but the content is completely different on each release. Much like the same news we read on Google News from different sources.
  • One of these versions will be posted on your site as the source and the rest will be distributed.
  • The other versions will be posted on a different press release distribution site. This will help you to avoid duplicate content on your releases thus increasing the chance that they will be picked by Google and ranked better with the engine.
  • On the bottom of each release, you should include a copy-right sentence to avoid readers to copy/use your press releases.
  • Link to the original post on your site (as the source) as well as your site’s homepage or the internal pages from these press releases.
  • Your anchored text links should be different, yet contain your main keywords in them.
  • Avoid multiple keyword text links. It’s best to link only one word to your site.

Like always, we appreciate your comments.

Press Release Distribution, the Art of SEO was last modified: September 11th, 2018 by Ali Husayni
20 thoughts on “Press Release Distribution, the Art of SEO
  1. Bharat says:

    Google changed the algorithm again and this time all big brands / corporations got profit. Hummingbird actually eliminates the small sites/businesses from Google\’s first page search.

  2. Nilrodru says:

    I have a new website and want to increase rank quickly. Can you advise me, only qualitative press release is enough for that with traditional seo?

  3. kapil says:

    what is the format of press release. Which types of fields included in this???

  4. noel gaughan says:

    Thank you for your advice. We are a small company and your advice has been invaluable.

  5. Jocuri says:

    Home page links have far more value than links from the internal pages.

  6. Sushil says:

    Excellent information and very easy to read and understand.

  7. Jhon says:

    The tips are very valuable for me, because SEO is the most difficult problem for me.

    thanks and regards success.



  8. Pamela Broom says:

    Nice Article.
    Its very useful for all.

    Pamela Broom

  9. Ali Husayni says:

    @Keith Edwards
    I\’m glad your site is doing well. If you\’re interested to keep it #1 all the time, let us know. 😉

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  11. ilham says:

    Thanx for this info

  12. Ali Husayni says:

    Thanks everyone for the kind words. 🙂

  13. Fredrick says:

    Thanks for the wise words. Am gonna give it a try and am sure I will get a positive result. Thanks alot for the valuable information you give us. God bless you.

  14. JOJO says:


  15. Moeun Borey says:

    Thanks for the useful information. i currently practiced your advices and it works.

  16. Dinesh says:

    Nice Article.
    Its very useful for all.


  17. rosidi says:

    The tips are very valuable for me, because SEO is the most difficult problem for me.

    thanks and regards success.

  18. Binsar Tobing says:

    Thanks for the tips

    Regards n succses.

  19. Excellent information and very easy to read and understand. This is my first post and I wanted to say a big thank for to your team, my website http://www.ECO-Pressure-Clean.co.uk now ranks between 4th and 1st place in Google for all my key phrases.

    I only started my business in March this year so my site performance is key to a profitable business – 90% of my enquiries come from my website and its quite a seasonable business so Winter will probably be quiet but a good time to work on my site.

    Thanks again, Keith.

  20. Penpebso says:

    Its easier to read but difficult to understand most post , most expecialy when its long, but with this site, can get tools i need to boost my site http://www.buytrainticket.info on first page of google ranking. Thanks

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