Google looks mostly at the links pointing to a site (inbound links) as the main factor to determine a site’s rank on its organic results. I give this factor an 80% over all the other factors Google looks into. And for most SEO’s, whether experts or newbies, link-building is the most difficult of all the tasks.
To rank your site, Google closely looks at the number of inbound links pointing to your site, the quality of the sites that have the inbound links, the anchored text links associated with each link and finally any traces of human interference to “artificially” increase a site’s link popularity (which will negatively affect your rankings).
I can go into a lot of details on each of the above, but for the sake of this post, I want to focus my attention to the press release development/distribution as one of the easiest ways to acquire quality inbound links for your site. My team has previously put together a list of press release distribution sites you can use for this purpose. Now, I want to give some advice on how to best use press release distribution sites to stay ahead of the game.
Please note that we use the following tips internally and have seen great success within the past few months.
Like always, we appreciate your comments.