ORLANDO, FLORIDA– Link removal strategies? The very thought gives me goose bumps, too. For years, online businesses invested plenty of time in working out effective link building strategies. Today, they’re talking about “link removal.” In fact, many companies that offer search engine optimization service have already begun to offer link removal services.
This situation must give you an idea about the panic that the last few Google algorithmic updates have caused among online marketers. SEO consultants, webmasters and Internet marketers are all worried, because there is no way of knowing what Google updates may have in store for your website or blog. Very scary, isn’t it?
A single major update by Google may send your site plummeting in terms of search results.
If the percentage of your site’s keyword traffic from Google is considerably high, you have every reason to worry. If a Google update causes your site to drop in organic search rankings, it may take weeks or months to recover. Worse still, your site may not get back its lost Google rankings at all.
Things at Google are changing at lightning speed. And there are no signs that it will slow down anytime soon. Take that as a wake-up call.
Panda Attacks vs. Penguin Bites
First rolled out in February 2011, Google’s Panda uses artificial intelligence to distinguish between poor quality sites and high quality sites. In short, the fat Panda strongly detests thin content. As of this article’s writing, Google has updated its Panda as many as 16 times. The rumors of the next one are already spreading all around. Many say it’s been launched already.
On the other hand, Google’s Penguin is created to target those sites that indulge in keyword spamming or low quality link building. This penguin bites those that participate in dubious link schemes. In addition, your site may also be penalized for having too many spammy outbound links.
Tips You’ll Love to Use
Should you wait to take action until you get hit, if you haven’t already? Of course not, because prevention is always better than cure. Recovering from a Google algorithmic update can consume plenty of time (read money). So the best idea is to act right away and save your site. It can help you now, as well as in the future.
Below are some of the most essential SEO techniques and tips that you can use to future-proof your site against any Google search update.
#1. Put Up a Constant Fight against Plagiarism
It’s time to say no to plagiarism if you haven’t already. Duplicate or copied content is a very serious issue with Google. Whether you have duplicate content on your domain or have your content cross-posted on other sites, you need to pay careful attention. If the amount of duplicate content crosses the line, no one will be able to save you from getting penalized by Google. So get rid of duplicate content as soon as possible.
#2. Don’t Write Only to Rank Higher
If you’re producing content only to rank at the top of search engines, you’ll be seen as a content farm. This will only mean you are obsessed over keywords, and worry little about the user. Excessive use of keywords (in Meta tags and the content body) can get you in serious trouble.
#3. Get Rid of Bad Links (Outbound & Inbound)
Bad or spammy links are detrimental to a site’s good health. Keep a close watch on who you link to or who links to you. Linking to bad sites is as bad as getting linked by spammy sites. Though you’ve little control over which sites link to yours, you do have full control over who your site links to. Any link (whether inbound or outbound) that’s unrelated or irrelevant to your niche is not a good signal for search engines like Google.
#4. Add Variety to Backlinks Profile
There are different categories of sites from where you can acquire backlinks for your site. If your site has too many links coming from a single source, it’s something you should get rid of quickly. Try to get links from different sources including .edu, .org, .net, .com, country-specific domains (.ca, .au, .co.uk) and wiki directories, among others. The point is to make your site’s backlinks profile look natural to Google. In any case, don’t buy them or build them too fast.
#5. Create Social Signals
Social signaling and online searches are fast getting intertwined with each other. Search engines like Google are smart enough today to understand people and relationships. If you want to enhance the SEO of your website or blog, you should use several ways to create a strong social presence. Publishing press releases, writing whitepapers, blogging, sharing videos and creating webinars are some of the proven techniques to use, A good SEO company can help you to achieve your goal in a short time.
#6. Learn SEO
Keep on learning SEO as it evolves.
I really hope you’ll utilize the above-mentioned tips so that you can prevent your site from getting penalized by Google.