Cosmetic dentists and orthodontists take note: Optimizing your website for mobile is crucial for attracting a better breed of patients. Mobile optimization will not only help in terms of SEO but creating a memorable mobile experience is simply important for appeasing your audience.
Don’t have a mobile website? Call (310) 299-2799 or email Millionairium for a free consultation. We can provide you with an improved web presence that gets noticed by interested patients in your area.
With more and more people spending their time on mobile devices and tablets, you should ensure that your website loads quickly and provides an easy-going experience.
To optimize properly for all these tiny devices on the go, you need to look at the overall design of your site, your website’s structure or how everything is laid out, as well as your page’s speed. If any one of those elements is out of whack, or worse all three, a user may potentially never return to your website again.
If you are currently working with an SEO firm like Millionairium, your website is already optimized for the search engines. That means that you probably only need a few tweaks to give your mobile viewing audience what it wants.
If your website isn’t optimized for the search engines, optimizing for mobile is important, but should become part of an overall campaign to give mobile users what they want. In other words, you will want to either develop on your own or have a team of SEO specialists create a comprehensive search engine optimization campaign that includes an adaptive website fully-optimized for mobile.
So, how do you optimize your website for mobile devices?
There is nothing more frustrating than looking something up on your phone only for the results to lag. Your website loading at an “okay” speed won’t cut it anymore, because some of your mobile-using prospects will have slow connectivity speeds. Your site needs to be blazing fast if you hope to compete.
A slow speed means that Google crawlers won’t be able to crawl your pages with as much efficiency, and this can hurt your rankings. And then there’s that frustration again. Pages that load slowly tend to have higher bounce rates and lower than average times spent on the page. Websites that take too long also tend to have lower conversions.
Not only is speed important for experience, but Google looks at page speed as one of the signals used by its algorithms to rank websites in the search results. There are many reasons a website might load slowly. Your images could be too large, your code too bulky, and you could have too many URL redirects. Much of this happens on the backend of your website, so talk to your web designer to ensure that your site is sleek and fast as can be.
To test your site speed, visit the site GTMetrix, which will give your website a score, the load time, the total page size, and the number of requests, in addition to other technical details.
In previous years, many mobile devices weren’t able to support certain graphical and coding elements, so webmasters blocked the devices from accessing those elements entirely. This eliminated errors and led to a more streamlined user experience – albeit one that was lacking since mobile users couldn’t get the full experience.
Mobile websites are designed to provide snippets of information quickly to accommodate users’ limited attention spans and time. Some mobile design best practices moving forward would include getting rid of Flash. A user’s phone may not support Flash and as such that person will miss out on the intended experience. HTML5 is what designers are employing today to create special effects mobile users love.
Whatever you do, stay away from popups, autoplay videos and any other intrusive marketing methods. Mobile users flit from site to site and page to page. Anything that annoys them or throws them off their browsing excursion might cause them to click away from your site and never look back.
Finally, think of users with fat fingers to avoid accidental clicks. Buttons that are too big or too small are frustrating to users. Also, be conscious of any buttons that may be placed in the path of a finger that is attempting to scroll. These are all design issues that can be rectified with constant testing and immense quality control. Again, speak to your website designer or the person who codes your website to ensure these elements are optimized properly.
When writing title tags for pages, be mindful that your search results are bound to show up on tiny screens. For best results, keep your title tags as concise as possible, so the information doesn’t get cut off by the side of the screen. At the same time, make the information valuable.
Front loading your title tags will increase the likelihood that the most important information will be seen by mobile users.
You might write:
By taking out “The Best,” you front load the most important information: That you are a cosmetic dentist offering implants and veneers.
With meta descriptions, you are allowed a bit more leeway: 166 characters as opposed to 66. Still, the same rules apply. Front load your content like so, and a call-to-action never hurts.
Houston Cosmetic Dentist Dr. Smith offers Implants & Veneers to patients seeking esthetically healthy smiles. Call 310-299-2799 to schedule an appointment.
Since you are looking for patients in local area, you will want to ensure that your NAP (Name, Address, and Phone Number) are standardized – not only on your website but also on any local directories you may have in play, such as Yahoo, Yelp, and of course Google.
Also, make sure you are listing your city and state in your site’s metadata to make it easy for Google to rank you accordingly. People searching for an orthodontist in Anchorage should be able to see your website front and center. Including the keywords “Anchorage” and “Alaska” in your meta data and content can make prominent rankings a greater possibility.
With 1.1 billion mobile web users logging in and accessing the Internet daily across the world, you can assume that most people will first see your website on a mobile device. The old hat web design method used to be – create a website and then optimize for mobile. In other words, mobile optimization took a back seat to the experience intended for desktop and laptop users. Not anymore. Make your site easy to look at and simple to navigate so that mobile users have just as easy of a time finding content as your desktop using audience.
There is much to consider when optimizing your website for mobile devices. For cosmetic dentists and orthodontists, you can increase your online visibility and score more valuable patients by employing the tactics above.
Want to give your audience the best experience possible while earning quality patients from the Internet? Call (310) 299-2799 or email Millionairium, your premium source for cosmetic dentistry and orthodontist SEO, for a free consultation. With an optimized web presence, we can help your practice grow.