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Ali Husayni

Mobile Optimization Best Practices

Cosmetic dentists and orthodontists take note: Optimizing your website for mobile is crucial for attracting a better breed of patients. Mobile optimization will not only help in terms of SEO but creating a memorable mobile experience is simply important for appeasing your audience.

Don’t have a mobile website? Call (888)951-2773 or email Millionairium for a free consultation. We can provide you with an improved web presence that gets noticed by interested patients in your area.

Does Your Website Hit the Mark?

With more and more people spending their time on mobile devices and tablets, you should ensure that your website loads quickly and provides an easy-going experience.

To optimize properly for all these tiny devices on the go, you need to look at the overall design of your site, your website’s structure or how everything is laid out, as well as your page’s speed. If any one of those elements is out of whack, or worse all three, a user may potentially never return to your website again.

How to Optimize for Mobile

If you are currently working with an SEO firm like Millionairium, your website is already optimized for the search engines. That means that you probably only need a few tweaks to give your mobile viewing audience what it wants.

If your website isn’t optimized for the search engines, optimizing for mobile is important, but should become part of an overall campaign to give mobile users what they want. In other words, you will want to either develop on your own or have a team of SEO specialists create a comprehensive search engine optimization campaign that includes an adaptive website fully-optimized for mobile.

So, how do you optimize your website for mobile devices?

Best Practices for Optimizing for Mobile

How Fast Does Your Website Load?

There is nothing more frustrating than looking something up on your phone only for the results to lag. Your website loading at an “okay” speed won’t cut it anymore, because some of your mobile-using prospects will have slow connectivity speeds. Your site needs to be blazing fast if you hope to compete.

A slow speed means that Google crawlers won’t be able to crawl your pages with as much efficiency, and this can hurt your rankings. And then there’s that frustration again. Pages that load slowly tend to have higher bounce rates and lower than average times spent on the page. Websites that take too long also tend to have lower conversions.

Not only is speed important for experience, but Google looks at page speed as one of the signals used by its algorithms to rank websites in the search results. There are many reasons a website might load slowly. Your images could be too large, your code too bulky, and you could have too many URL redirects. Much of this happens on the backend of your website, so talk to your web designer to ensure that your site is sleek and fast as can be.

To test your site speed, visit the site GTMetrix, which will give your website a score, the load time, the total page size, and the number of requests, in addition to other technical details.

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No Blocked Elements

In previous years, many mobile devices weren’t able to support certain graphical and coding elements, so webmasters blocked the devices from accessing those elements entirely. This eliminated errors and led to a more streamlined user experience – albeit one that was lacking since mobile users couldn’t get the full experience.

Fast forward to today and mobile devices have become ubiquitous and more powerful than ever. Let your CSS fly with full flourish on tiny screens, and use JavaScript and multiple graphical types to give your mobile audience an experience to remember. It should also be noted that these elements help Google spiders understand if your site is responsive or if you are offering a differing mobile solution entirely.

Design That Facilitates Ease of Navigation

Mobile websites are designed to provide snippets of information quickly to accommodate users’ limited attention spans and time. Some mobile design best practices moving forward would include getting rid of Flash. A user’s phone may not support Flash and as such that person will miss out on the intended experience. HTML5 is what designers are employing today to create special effects mobile users love.

Whatever you do, stay away from popups, autoplay videos and any other intrusive marketing methods. Mobile users flit from site to site and page to page. Anything that annoys them or throws them off their browsing excursion might cause them to click away from your site and never look back.

Finally, think of users with fat fingers to avoid accidental clicks. Buttons that are too big or too small are frustrating to users. Also, be conscious of any buttons that may be placed in the path of a finger that is attempting to scroll. These are all design issues that can be rectified with constant testing and immense quality control. Again, speak to your website designer or the person who codes your website to ensure these elements are optimized properly.

Optimizing Your Title Tags and Meta Descriptions

When writing title tags for pages, be mindful that your search results are bound to show up on tiny screens. For best results, keep your title tags as concise as possible, so the information doesn’t get cut off by the side of the screen. At the same time, make the information valuable.

Front loading your title tags will increase the likelihood that the most important information will be seen by mobile users.

Instead of:

The Best Cosmetic Dentist in Houston, Implants, Veneers

You might write:

Houston Cosmetic Dentist – Implants & Veneers

By taking out “The Best,” you front load the most important information: That you are a cosmetic dentist offering implants and veneers.

With meta descriptions, you are allowed a bit more leeway: 166 characters as opposed to 66. Still, the same rules apply. Front load your content like so, and a call-to-action never hurts.

Houston Cosmetic Dentist Dr. Smith offers Implants & Veneers to patients seeking esthetically healthy smiles. Call ​888-951-2773 to schedule an appointment.

SEO for Cosmetic Dentists

Since you are looking for patients in local area, you will want to ensure that your NAP (Name, Address, and Phone Number) are standardized – not only on your website but also on any local directories you may have in play, such as Yahoo, Yelp, and of course Google.

Also, make sure you are listing your city and state in your site’s metadata to make it easy for Google to rank you accordingly. People searching for an orthodontist in Anchorage should be able to see your website front and center. Including the keywords “Anchorage” and “Alaska” in your meta data and content can make prominent rankings a greater possibility.

Take a Mobile-First Mentality

With 1.1 billion mobile web users logging in and accessing the Internet daily across the world, you can assume that most people will first see your website on a mobile device. The old hat web design method used to be – create a website and then optimize for mobile. In other words, mobile optimization took a back seat to the experience intended for desktop and laptop users. Not anymore. Make your site easy to look at and simple to navigate so that mobile users have just as easy of a time finding content as your desktop using audience.

Conclusion

There is much to consider when optimizing your website for mobile devices. For cosmetic dentists and orthodontists, you can increase your online visibility and score more valuable patients by employing the tactics above.

Want to give your audience the best experience possible while earning quality patients from the Internet? Call ​(888) 951-2773 or email Millionairium, your premium source for cosmetic dentistry and orthodontist SEO, for a free consultation. With an optimized web presence, we can help your practice grow.

 

Mobile Optimization Best Practices was last modified: September 18th, 2018 by Ali Husayni
5 thoughts on “Mobile Optimization Best Practices
  1. Those are some great SEO tips. I had no idea that speed was a factor in ranking on Google. Is this something you could help me with?

    1. Ali Husayni says:

      Of course!

  2. Thank you for another fine, thoughtful article on a timely topic. Just because some people (me) don\’t access the Internet by mobile phone doesn\’t mean that website owners (me again) can afford to ignore it.

    Also, the end result of optimizing for mobile, in the ways described in this article, is that your site will look better on a laptop as well.

  3. This is all excellent advice. I was a bit slow optimizing for mobile, thinking \”People who use my site don\’t use mobile.\” That ain\’t right. That\’s the quickest way there is to knock out over half of your target audience.

    When you look at your content, decide what absolutely must be there. What has to function. No matter how small the screen or how stripped down the browser, what\’s crucial? Start there. Optimize it for mobile. Then build upward.

    This exercise will focus you like nothing else. Not only will the result be a mobile friendly website, but you\’ll also improve the user experience on a tablet, a laptop, and a desktop.

    1. Ali Husayni says:

      That\’s exactly right Michael. We have seen an increase in the number of visitors to our clients\’ sites using mobile and tablet devices.

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