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How to Use Twitter to Your SEO Benefit

TAMPA, FLORIDA- There’s something going on in social media that really bugs me. Too many companies claim to participate in social media simply because they have a Facebook Page or a Twitter account.

But you must do more than simply “be present” to win the social media game. You have to actually be social.

Courtesy of mediabistro.com

By being social, you can use Twitter to help improve your website’s appearance on Google. Google Search engine ranking and Bing is influenced by social networking websites, according to Pingler.com.

I’m a firm believer in using every tool in the SEO toolbox. We use guaranteed SEO techniques to help our clients appear in the top spots on organic search results, but the good news is that there is no finite number of techniques. Social media continues to create additional opportunities for those who use those outlets properly.

Here’s what several experts say about achieving better search rankings through Twitter and other social media.

1. Be Social
Kevin Gibbons over at Search Engine Land says it well when he explains that your SEO strategies have to include more than tweeting links to your own website if you want it to help improve your ranking.

“You need to enter conversations, respond to questions and queries, talk to customers who mention your brand, and interact,” Kevin says according to searchengineland.com.

2. Write Great Content
Here’s what makes me admire Kevin the most: like me, he’s a firm believer that creating quality content will help improve your ranking.

“This is the simplest rule for most SEO strategies, but it’s also one of the hardest to pull off,” he says. “If you want people to retweet your content and enhance your importance in Google’s eyes, then create valuable articles and tools that will make them want to link to it and share it with their own followers.”

Once you have great content, you need an attention-grabbing tweet to get people to click through. And remember, you only have 140 characters to grab their attention.

3. Optimize
Kevin also recommends optimizing your Twitter account by including keywords that you want associated with your business. Include them in your bio and in your tweets, he says. And don’t forget to make your tweets retweetable by leaving enough characters for them to add their own comment if they wish.

4. Quality Trumps Hype
Duane Forrester of Bing participated in a search engine roundtable at SXSW in March and he confirmed the need for businesses to be active in social media. He indicated that small businesses in particular can benefit from it, because if they have a product or service that has true quality, people are bound to talk about it in social media. And anything mentioned in social media that points to relevancy is given a “big thumbs up,” Forrester says. “Does the rest of the world think you have a great product? If so, and they amplify this on your behalf, we’ll pick up on those signals.”

Forrester went on to say that if you’re not engaged socially as part of your Internet marketing strategy, “you’re missing the boat,” because the conversation is happening socially about you and about your content, whether you’re involved or not.

So get on Twitter. When you post something on your blog that is useful, unique and beneficial to others, post it to Twitter as well. Start conversations, reply to what others are saying about the post, and notice the conversation it generates. The number of retweets generated can be a good indicator of how well you’re addressing users’ search for information. Provide information that others deem useful, and chances are you’ll advance your website exponentially in the SEO game.

© 2012 Millionairium. Authorization to post is granted, with the stipulation that Millionairium is credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

How to Use Twitter to Your SEO Benefit was last modified: July 18th, 2019 by Millionairium
  • Bezhad, the short answer is yes. Every company ought to designate someone to keep track of their Twitter account and other social media accounts, including the other examples you mentioned. If a customer takes the time to tweet a company or leave a reply on their Facebook page, I think someone in the company ought to acknowledge it. It\’s just good customer service and I believe it builds good will.@Behzad Jam

    Lorrie 7 years ago
  • @Amin Thanks for your comment, Amin! With social media, you definitely have to be authentic. Otherwise, people will see right through it.

    Lorrie 7 years ago
  • @Amin I think it\’s because some website owners use their social networks just to improve rankings that it doesn\’t \”play ball.\” The whole idea of social networks is to engage with the customers. Just posting links that promote content and services is a one-way conversation. Until businesses get serious about interacting with their customers instead of talking at them, they aren\’t using social networks to their full potential.

    Vonya Griffin 7 years ago
  • Lorrie Walker,thank you for sharing this info,i thinking social networks are very important nowadays!!!

    nguyen dungfit 7 years ago
  • When you say; Be Social, you mean every company in order to benefit of Twitter have to have a kind of CRM system to respond to their costumer\’s comment? How about other social media, like facebook or LinkedIn?

    Behzad Jam 7 years ago
  • Thanks for sharing this!
    Facebook and twitter have proved that life without social networks would be damn awkward.
    You\’re right; most of the website owners never try to be social for real, that\’s why they never rank well with their \”twitter\” link. You can\’t play ball with Google!

    Amin 7 years ago