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How to Research Keywords and Improve Your SEO Copywriting

NASHVILLE, TENNESSEE -We’ve talked many times about the importance of creating quality content for SEO. Google loves frequent content, and your users love relevant, helpful information. I’ve even discussed different types of blog posts you can use to trigger your content creation.

Within each specific post, you should also try to include several keywords that can increase your rank on Google. Here we’ll discuss some common tools to help you conduct your own keyword research. Your SEO copywriting can be greatly improved with a little keyword research before you write.

Thinking comes first. Make a list of keywords that are importance to your business. Think of phrases your potential customers might search for. What are some phrases for which you hope to rank on Google?

Now that you have some phrases to start from, you can begin to research the competition these keywords have. Analyzing your keywords’ competition means looking at how many other sites are ranking for these exact keywords. Finding a keyword with lower competition means not as many sites rank for that keyword. Your website could benefit from using a keyword with low or medium competition over a keyword with high competition. Sometimes even a slight tweak in your keyword phrase can lower its competition.

Google AdWords Keyword Tool
Let’s take the keyword “freelance writing” and enter it into the Google AdWords Keyword Tool. When you click “search” you’ll see that our keyword is categorized as High Competition with 135,000 global searches a month. The phrase “freelance writing gigs” is a Low Competition keyword with 1,900 global monthly searches. The phrase “freelance travel writing” is a Medium Competition keyword. Try to add a word to make your High Competition keyword more specific so that it is either a Medium or a Low Competition keyword. This will increase your chances of getting noticed in the mass of other High Competition searches.

The website Übersuggest has a fitting tagline: suggest on steroids. This keyword generator tool allows users to enter in a word or phrase, the language you speak and the source. It’s simple to use. Once you type in your keyword, click “suggest” and watch a long list of similar keywords pop up. This keyword tool gathers keyword suggestions from real user queries. I typed in “freelance writing,” and some of the suggested keywords are: freelance writing jobs, freelance writing gigs, freelance writing rates, freelance writing and taxes, and freelance writing courses. The list includes keywords that spawn off of your original keyword, so you should have oodles of topics sparked from these queries. Übersuggest doesn’t give much information on the keywords’ competition, but you can find that using Google’s Tool mentioned above.

Soolve is an interesting keyword suggestion tool. The website shows users what queries are popular on loads of sites. Take a minute to check out Soolve. You’ll notice the homepage has a query bar in the center with multiple icons hovering around the edges. You’ll see logos from Google, Bing, Netflix, Amazon, Yahoo!, eBay, YouTube, Wikipedia and more. You should see even more logos beneath the search bar, which allow you to customize your search.

Once you type in a query, let’s use “freelance writing” again, you’ll see keyword suggestions pop up in real time over each of the logos. Google added words like “jobs,” “gigs,” “rates” and specific locations to our keyword. Amazon yielded keywords such as “freelance writing for dummies,” “freelance writing guide,” “freelance writing business” and “freelance writing for magazines.”

Don’t Hit Enter
Chris Richards shares some good keyword research advice from SEER Interactive founder Wil Reynolds imparted during an SEO event in July.

“He noticed that he’s become cautious when typing into Google now, instead of rushing to get results that are biased by his own keyword search,” Richards writes of Reynolds. “Instead, the DON’T HIT ENTER rule implies that you’ll take your time typing and let Google auto-fill the results box. This way, you can see what most people are searching for and use it to base your content around.”

Personally I am excited to test out the “Don’t Hit Enter” rule in my own keyword research. Google already tries to guess what you’re typing by using other popular queries. How cool is that?

Do you conduct any keyword research before you write a new post? How do you continue to generate ideas relevant to your industry? What keyword tools work for you?

How to Research Keywords and Improve Your SEO Copywriting was last modified: July 18th, 2019 by Ali Husayni
  • I have seen different ways of getting your keywords right. I feel like it depends more on the whole strategy you are using rather than just doing a standardized keyword search.

    diese 6 years ago
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    performed a magnificent process on this matter!

    Stephany 6 years ago
  • A tip when using these keyword generators is not to forget about the singular and plural versions of the keywords. Many times to google keyword tool misrepresents the amount of traffic that a particular version will get in my experience.

    Travis 7 years ago
  • Hi, everything is going perfectly here and ofcourse every one is sharing information, that\’s truly fine, keep up writing.

    Claudia 7 years ago
  • Hi my dear
    your description about “How to Research Keywords and Improve Your SEO Copywriting ” is very heilpful.Please go on.
    I wish your success
    Mostafa Pursina

    mostafa pursina 7 years ago
  • I very much agree of you. I have an experience of the keywords researcher, every words is very important. You should think deeply about that. The mentioned above can help you about this.
    Using a good keyword will bring you to a rank up. Thanks for your article. I enjoy reading it.

    wen 7 years ago
  • I enjoyed reading your article. Keyword research is very important to write content that is quickly gaining the top spot in the search engines, especially Google. I have visited the Ubersuggest and the Soolve like your advice.
    But I just get a list of keywords / phrases as we ask, but how to choose good keywords and profitable, what are the criteria? Thank you for the article.

  • Write more, thats all I have to say. Literally, it seems
    as though you relied on the video to make your
    point. You clearly know what youre talking about, why waste your intelligence on just posting videos to your site when
    you could be giving us something enlightening to read?

    jennyfinn 7 years ago
  • It amazes me that we have the ability to see top keywords across all of those websites! Thanks for reading.

    mitchellm 7 years ago
  • why wouldn’t anyone who want to rank well on Google not take Google’s advice on what people are searching for?

    alexendah 7 years ago
  • I’ve only ever used Google AdWords Keywords Tool, but I’ll definitely give these others a try!

    peterc 7 years ago
  • I think the \”Don\’t Hit Enter\” rule is a brilliant way to enhance your keyword search, why wouldn\’t anyone who want to rank well on Google not take Google\’s advice on what people are searching for? especially when it\’s provided automatically.

    Nylus Stanton 7 years ago
  • @Anonymous
    Soolve is very cool. And addictive. It amazes me that we have the ability to see top keywords across all of those websites! Thanks for reading. 🙂

    Jessica Bates 7 years ago
  • @Mark Davies
    Haha! \”Hidden webcam\” is a great example of mindless keyword following. 🙂 Many times the best keywords come from your brain. Thanks for reading, Mark.

    Jessica Bates 7 years ago
  • I certainly agree that thinking comes first. Most of the mistakes I\’ve seen in SEO come from people mindlessly following the suggestions of a keyword tool.

    \”Hidden webcam\” for instance might sound like a good keyphrase for your spycam site, but you might find you have some, uh, unorthodox company in the SERPs.

    Don\’t hit enter also sounds like good advice.

    Mark Davies | Strategy Internet Marketing

    Mark Davies 7 years ago
  • Both Soolve and Ubersuggest are two of the BEST keyword research tools in the recent times. In fact, I am in love with Soolve. Thanks for the article. Keep up the great work. Might I just add that SEObook keyword tool is not bad either.

    – Ron C.

    Anonymous 7 years ago