ORLANDO, FLORIDA-Authorship has been out there for more than a year, but it’s just recently started to catch on as people see the benefits it offers in SEO marketing techniques.
If this is something you haven’t done for yourself and your website, you should make it a top priority. It is a service that Millionairium offers to help businesses establish themselves as an authority in their industry and their website rank better for the topics they cover. One client who we are helping claim authorship for his content is Dr. Andrew Miller, a plastic surgeon in New York.
Some people may not be familiar with authorship, so I’ll give a brief summary of what it is before I explain how it benefits you and how to claim it.
What Authorship Is All About
Google authorship is a way to connect the content you create to your Google+ profile and provide the searcher with additional information right from the search results. Besides the page title, URL and date published, it has a thumbnail of the profile photo from your Google+ page, your byline if you’ve made that available in the copy, and a snippet of the content. The person will also see how many people have you in their Google+ circles-if it’s over a certain number-and see a link to more articles by you.
“Claiming authorship gives you a nice author-rich snippet in the search results,” says Ali Husayni, our CEO who helps businesses get to the top of Google search results. “But it also sets up exactly what Google needs to tie your online identity together with the content you’re creating, which might be leading up to something even bigger in the future.”
Hidden Benefit Of Authorship Confirmed By Google
Even if authorship isn’t leading up to a significant factor in the search engine algorithm like some suggest, it does have a “hidden” benefit that Google confirmed in early October.
Essentially, when you claim authorship, you get extra love from Google in the search results when a reader clicks on your link. Here is an example of how it works.
I did a Google search for “questions to ask your SEO company” and an article by Husayni, one of our best SEO consultants, was listed on the first page. I clicked on the link, stayed on the site for about two minutes, and used my browser’s back button. There under the original article link, Google had added three links to other articles by Husayni.
The caveat is that if the user clicks back too soon, the links aren’t added. Google didn’t specify how much time has to be spent on the site to get the extras, but when I tested it, close to two minutes seemed to be the magic number.
Four Steps To Claiming Your Content
Here are the suggestions Google gives if you want to link content you publish on a specific domain directly to your Google+ profile.
To get the most out of the authorship, be sure you claim it for all your content. Google made a tool that allows you to preview the rich snippet information to get it looking just right. Here is another help article from Google’s Webmaster Tools if the rich snippet information is not showing up.
If you haven’t done so already, get over to your Google+ profile and start staking claim to your content. It certainly won’t hurt, and it will put you one step ahead of other businesses. We can also help establish your authorship with Google if the above is confusing to you. Just ask us.
Stay tuned for my next post where I’ll discuss what authorship could be leading up to and a change that some SEO experts are predicting will be bigger than all the Panda updates combined.
Share what you know about Google authorship and if you had success establishing yours in the comments.