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How To Claim Google Authorship & Why You Should Do It Now

ORLANDO, FLORIDA-Authorship has been out there for more than a year, but it’s just recently started to catch on as people see the benefits it offers in SEO marketing techniques.

If this is something you haven’t done for yourself and your website, you should make it a top priority. It is a service that Millionairium offers to help businesses establish themselves as an authority in their industry and their website rank better for the topics they cover. One client who we are helping claim authorship for his content is Dr. Andrew Miller, a plastic surgeon in New York.

Some people may not be familiar with authorship, so I’ll give a brief summary of what it is before I explain how it benefits you and how to claim it.

What Authorship Is All About
Google authorship is a way to connect the content you create to your Google+ profile and provide the searcher with additional information right from the search results. Besides the page title, URL and date published, it has a thumbnail of the profile photo from your Google+ page, your byline if you’ve made that available in the copy, and a snippet of the content. The person will also see how many people have you in their Google+ circles-if it’s over a certain number-and see a link to more articles by you.

“Claiming authorship gives you a nice author-rich snippet in the search results,” says Ali Husayni, our CEO who helps businesses get to the top of Google search results. “But it also sets up exactly what Google needs to tie your online identity together with the content you’re creating, which might be leading up to something even bigger in the future.”

Hidden Benefit Of Authorship Confirmed By Google
Even if authorship isn’t leading up to a significant factor in the search engine algorithm like some suggest, it does have a “hidden” benefit that Google confirmed in early October.
Essentially, when you claim authorship, you get extra love from Google in the search results when a reader clicks on your link. Here is an example of how it works.

I did a Google search for “questions to ask your SEO company” and an article by Husayni, one of our best SEO consultants, was listed on the first page. I clicked on the link, stayed on the site for about two minutes, and used my browser’s back button. There under the original article link, Google had added three links to other articles by Husayni.

The caveat is that if the user clicks back too soon, the links aren’t added. Google didn’t specify how much time has to be spent on the site to get the extras, but when I tested it, close to two minutes seemed to be the magic number.

Four Steps To Claiming Your Content
Here are the suggestions Google gives if you want to link content you publish on a specific domain directly to your Google+ profile.

  1. Choose a recognizable headshot for your profile photo.
  2. Include a byline that contains your name on each page of your content.
  3. Match the byline name on your content to the name listed on your Google+ profile.
  4. Check that you have an email address on the same domain as your content. If you don’t have an email address on the same domain and can’t make one, try using this method recommended in the Google Webmaster support forum to link your content to your Google+ profile.

To get the most out of the authorship, be sure you claim it for all your content. Google made a tool that allows you to preview the rich snippet information to get it looking just right. Here is another help article from Google’s Webmaster Tools if the rich snippet information is not showing up.

If you haven’t done so already, get over to your Google+ profile and start staking claim to your content. It certainly won’t hurt, and it will put you one step ahead of other businesses. We can also help establish your authorship with Google if the above is confusing to you. Just ask us.

Stay tuned for my next post where I’ll discuss what authorship could be leading up to and a change that some SEO experts are predicting will be bigger than all the Panda updates combined.

Share what you know about Google authorship and if you had success establishing yours in the comments.

 

How To Claim Google Authorship & Why You Should Do It Now was last modified: September 15th, 2018 by mr_million
13 thoughts on “How To Claim Google Authorship & Why You Should Do It Now
  1. Aly Chiman says:

    It was a good idea to claim authorship in google, however it has since been discontinued in the search results. I wonder can I still link my google plus page to my website however?

    1. Ali Husayni says:

      You can connect your site to your G+ page, however, Google did remove authorship completely for lack of interest from the Internet community.

  2. amanda says:

    Hi, Thank you for your tutorial. This is helpful. The only thing I don\’t understand are…

    Include a byline that contains your name on each page of your content.

    Match the byline name on your content to the name listed on your Google+ profile.

    Maybe I am already doing these things but I am not sure??? Could you please explain.

  3. Mark Walters says:

    Anyone publishing good quality written content on the web should absolutely be claiming authorship of it through Google. There are the instant benefits referred to in this article and in the long term I feel sure that it will become a significant ranking factor. If someone recognized as an authority publishes a new article I think Google will boost it to the first page straight away (depending on the competitiveness of the keywords) for a short time at least.

  4. Becca says:

    So glad Google is moving forward with this. Hopefully people will get the idea and focus more on quality writing and less on producing tons of crappy content.

  5. Peter says:

    SEO is the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines.

  6. Mahdi says:

    Great article, thanks for sharing…

  7. Anonymous says:

    Nowadays Internet play vital role. Also, Webmaster tools provides easy ways to track website\’s activity & ranking for the website owner.

    Thanks,

  8. Jody says:

    I\’ve never heard of this but it makes sense. Google said it was going after pure content, and now they are benefiting the authors.

  9. Vonya says:

    @Amin Can you explain more about what you mean? How does it create a higher liability for web users? Authorship looks like a smart, strategic move on Google\’s part. Like you said, it will reinforce loyalty because content contributors and searchers are rewarded, but Google is the biggest winner. By getting people to claim their content, they\’re creating a system that takes way more time and effort to scam.

  10. Anonymous says:

    Google is playing too much game in authorship, sometime they approve and sometime they didn\’t. Even after full verification no photo or name is displayed in search results

  11. Amin Vanda says:

    Thanks Vonya!
    I believe it\’s a tricky strategy of Google which is meant to dominate the world of Web and also have a control over the owners of websites.

    One may ask \”So, what about other search engines\’ authorship?\”. I\’d say Google has introduced authorship to make its users more loyal to itself (that\’s the dominating trick I\’m talking about)! But on the other hand, it brings a higher level of liability for the web users. So, making the long story short, it\’s like hunting two birds with one shot!

  12. tina says:

    Internet is going to make revolution, webmasters should play their role efficiently.

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