Fact: if you are a small business owner of any kind you need to cultivate your content on platforms like Facebook, Twitter, Instagram and Snapchat if you expect to be heard. Social media marketing is the fastest and least expensive way to capture your market’s attention. It simply cannot be ignored.
Of course, paid social media advertising has incredible benefits, and for the small business owner, it could perhaps be the best way to focus your advertising dollars. However, it’s important not to ignore organic content. Social media marketing works best when you effectively combine the two.
Whether you own the local donut shop or a used car dealership, you need a reliable internet marketing strategy. If you’re ready to start seeing results, then you must incorporate a strong social media campaign. Our experts specialize in teaching small businesses just like you how to maximize their visibility and start getting noticed. With an aggressive social media marketing strategy you will start seeing results in no time.
Be Real: Don’t just sell, sell, sell. No one likes that relentless car salesman personality. Your customers want to interact with someone who is sincere and truthful. So just be you and show potential customers that you and your staff are real people who can also have fun! Post a few pictures on social showing you and your team outside of work without the uniforms. These pics allow prospective customers to see your human side and makes them more likely to visit your business.
Be Personal: Once your prospects convert to actual paying customers, they are still only likely to see you a handful of times. That’s just a short time to make a lasting impression. However, with social media, you can stay in touch throughout the year! Try to check in with previous customers periodically. If you are friends with them on Facebook, comment on something that specifically pertains to their lives. Daniel will appreciate your best wishes for his upcoming job interview. Now you’ve crossed from just a business owner into a ‘friend’ category, and you can bet he’ll recommend your services to his friends.
Connect with other Local Businesses: Increase your visibility by posting on social media about other businesses you regularly support. For example, if your entire staff loves to celebrate birthdays with cupcakes from Sweet Cheeks Bakery, post a pic of their building and tell everyone how awesome their treats are. The bakery will most likely reshare the post with their followers, organically increasing your exposure.
Be Silly: While business is a place for professionalism, you don’t have to be robotic. Feel free to post silly images of your employees having fun in the stockroom or even posing with your customers.
Post Your Blogs: A regularly-published blog is an excellent way to position yourself as an authority in your industry. By reliably sharing your posts on social media, your followers will feel like they are getting the inside story. You can teach them how to get the most from their trade-in, or just keep them abreast of the latest developments in interior design. Without even realizing it, people will start to view your brand as the best option.
Have a Contest: If there’s one thing social media followers love, it’s a good contest. An added benefit is that it is typically all user-generated content, meaning your followers do all the work for you, Plus, your business gets a plethora of interesting pictures and messages to post. You don’t have to offer expensive prizes. Anything from a simple shoutout on your website to a gift certificate to enjoy a dozen cupcakes from Sweet Cheeks Bakery.
Be Active and Consistent: You don’t have to post something every day methodically, but you do need to stay relevant. Make sure you are posting often enough to stay new in your viewer’s eyes. Unkempt social media profiles seem dejected and unworthy, painting a negative picture of your brand. Instead, try to post something a few times each week.
Include Videos and Images: While content will always rank first on Facebook and Twitter, images are a close second. Be sure to incorporate both to get the best of both worlds. Snap lots of photos or even take video of your happy employees and customers, then share them as much as possible to maximize your brand’s exposure.
Reviews and Testimonials: Finally, you can draw even more viewers to your social posts – and ultimately your small business – by encouraging your customers to provide feedback about your services and friendly staff. The networking provided by social media is amazing, and everyone who posts has a friend, family member, or coworker that may be looking for your services. The lesson? Keep posting, and your brand is sure to get in front of the right people.
Advertise on Social Media: Platforms like Facebook, Twitter, LinkedIn, and Pinterest, also known as the Big Four, have already invested loads of time and energy into monetizing their sites. This gives you a unique opportunity. Facebook, in particular, has created a robust advertising platform that allows you to target your marketing efforts precisely. You can accurately target people in specific areas with particular interests. You can even market to certain genders, ages, and income brackets. For around $5 a day, you can extend your marketing spread to customers that you may have never reached otherwise.
If you’re a small business owner, a good place to start is with a 60/40 split. Meaning that you need to focus 60% of your time, money, and effort on creating tons of great content and 40% on paid amplification such as website design and development, PR, reputation management or search engine optimization (SEO). If you are not serious about focusing your content on the most important social platforms, you’re going to become irrelevant and obsolete in the modern marketplace. Maximizing your social media efforts can quickly pave the road from the internet to your storefront.
To learn more about small business marketing, and to take your online presence to new heights, contact the small business SEO professionals at Millionairium (888) 951-2773, or email for a free consultation. Don’t forget to ask about our new Pay-Per-Performance program, which is the affordable and risk-free way to beat the competition in Google’s search engine.
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