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How Does Internet Marketing Work?

Your business has built a lovely Web site which gives users the information they need and is easily navigable. So you can sit back and watch the Web site visitors – with their money – come to you, right? Not really. Every Web site has many competitors and it’s worthless if your clients don’t know where it is. This is why you need Internet marketing.

Excluding local brick and mortar stores, just about every company requires Internet marketing. It’s a new world and people are using new ways to locate stores, dentists, candy bars, and vacation spots. More and more people turn to the Internet for their information. A nationwide survey in 2009 by the Pew Research Center noted that 74% of adults in the U.S. use the Web.

“We have found that a solid Internet marketing plan is vital for our company,” observes Robin Bingeman from Cryoserver, an email archiving company. “If we didn’t have high-quality Internet marketing, we couldn’t reach a large volume of our potential customers. No company can flourish without it.”

Internet marketing is increasing in popularity. Even during the recession, PriceWaterhouseCoopers found that in 2009, American companies expended $22.7 Billion on Internet marketing. Over the past four years, the Web’s portion of advertising investments has increased from 8% to 17% of media advertising expenditures.

“Absent a good Internet Marketing plan, no company can succeed in today’s economy,” says Ali Husayni, of Millionairium. “Nowadays no one can afford to lose a prospective customer. They need to find you when they’re seeking your service or product.”

Internet marketing has even proven effectual in nationwide politics. Throughout Barack Obama’s 2008 Presidential campaign, 3 million donors made 6.5 million online donations for a total of more than $500 million. His campaign also earned more than $10 million in one day, primarily using online donors, notes the Washington Post.

We can design a marketing strategy for your company that involves achieving the first page of Google and other search engines for your Web site’s keywords. We employ a variety of ways to boost the visitors to your site and enhance its Google rank, such as building backlinks to your site, making sure that you use the best keywords, and assisting with providing fresh content for your site.

“If you have an online business, you need a good strategy for promoting it or no one will visit,” observes Matthew Smillie, owner of Aruba Villa Vacation Rentals. “Since we started search engine optimization, our site has achieved page one for our keyword phrases.”

We also benefit from using up-to-date Web site visitor information to understand visitors and how they use the site. This permits us to tweak your marketing strategy as necessary. Internet marketing is actually a fairly inexpensive method for reaching possible customers, using only a small part of a conventional advertising budget.

With the Web, you can give visitors the information they need when they need it. This permits the consumer to make quicker buying decisions – on their own schedule.

How Does Internet Marketing Work? was last modified: July 18th, 2019 by Millionairium
  • really useful information nice article:)

    gulaftab 5 years ago
  • Good article! This is awesome information. Online marketing requires one to be disciplined in order to conquer. I am wondering how one can harvest high traffic on a website for money.

    Husayni, how else can one make money online from shops like eBay, PayPal and other affiliates on a website that attracts tons of traffic like mine? Has it got any specific procedure? How can one promote their products legitimately? I am really searching for eBooks to purchase on this area.

    Thanks for the great information.

    Decency08 6 years ago
  • Great information here! Online marketing is imperative if your business is online – I\’ll use an analogy to simplify – that if you were for example a plumber advertising in the Yellow Pages – with the decline in the general use of such resources due to the Internet – now is the time to invest the cash into Online Marketing – if you want to be seen.

    Anonymous 6 years ago
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    james pit 6 years ago
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    Anonymous 6 years ago
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    Aditya Joshi 6 years ago
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    easy ways to make lots of money 6 years ago
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    Internet Marketing 8 years ago
  • A great honor to visit your website. This article was very useful for me. thanks

    Letters 9 years ago
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    Rajan 9 years ago
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    Krishna 9 years ago
    • Hi Krishna
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    zlk417 9 years ago
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    Vijaer 9 years ago
  • Internet marketing comprises many online marketing strategies that you can study. But sometimes people who are
    specialist in online marketing strategies face problem in making it online.
    They lack the instruction that is essential for internet marketing as well as the right product.Direct marketing is also a great
    deal of internet marketing
    where you can contact the potential clients through email and inform them about your new product and advise them to take action.

    AppleloungeIMS 9 years ago
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    czenyu 9 years ago
  • A very interesting and informative article. The better optimized the page is, the higher a ranking it will achieve in search engine result listings. This is especially critical because most people who use search engines only look at the first page or two of the search results, so for a page to get high traffic from a search engine, it has to be listed in those first two pages.

    Sansoft 9 years ago
  • Hay Mr. Ali Husayni!

    You internet marketing information is really up to the mark, I am thinking to use your service at least once. If I will get satisfied, I have many sites which I want you to rank them. will email you soon. See ya!

    Jay 9 years ago
    • Okay Jay… but the \”nofollow\” links on blogs (such as this one) will not add to your site\’s rank w/ Google or the other engines. 🙂

  • A very interesting and informative article. Keep up the good work!

    Julie Nield 9 years ago
  • We are local travel agency in Hanoi thus will be hard to get the best on SEO

    steve chang 9 years ago
  • Internet marketing has even proven effectual in nationwide politics. Throughout Barack Obama’s 2008 Presidential campaign, 3 million donors made 6.5 million online donations for a total of more than $500 million???

    Jocuri de Gatit 9 years ago
  • Thank you for the valuable information. I am going to use the message to drive my website to the clients.

    South Africa

    Ernest Maluleke 9 years ago
  • Think what people need, think what people will write (word(s)) about what they need, that\’s the keyword.

    OmWidy 9 years ago
  • Thanks for the information!Will help me alot! I\’m starting to get traffic and trackbacks,but it depends on the content and what it\’s about.Haven\’t learned effective keywords yet!

    Kimberly Kabel 9 years ago
  • A good and straight forward article. I think that marketing your site is absolutely essential as it is a world wide portal. Mastering key phrases is not an easy task for the average internet user, my question is, how much does it cost to work on SEO for an upcoming marketer? How does one research an SEO company for its credibility?

    Victor Mavedzenge 9 years ago
  • thanks. really i\’m looking for this kind of info.

    neelche mitro 9 years ago
  • It\’s true. You need to establish a web presence and then drive people to that presence. Lastly, you also need to include tracking and measuring everything they do while they are there. You touched on this in your paragraph or so.

    Tracking means you can continuously improve and optimize your site(s) to be conversion-friendly and user-friendly. Informal and formal testing help too.

    Jeff 9 years ago
  • thank for the info, I will series on internet marketing

    wayan 9 years ago
  • Thanks a lot for the information, it\’s going to be of great help to us.

    Jonathan Maina 9 years ago
  • I am just surprised by your knowledge about internet marketing. Well now I am serious about it and I think it will help me a lot.

    Kashiff 9 years ago
  • thank you for your information sir, at least it can help me 🙂

    alanjogja 9 years ago
  • I think the key phrase is a key. If you choose a good key phrase, and your site will easy to be found online.

    elproducts 9 years ago