SANTA MONICA, CA — It is no secret that each new year brings new SEO trends and practices along with it. But no matter how SEO evolves, one fact has become increasingly clear: content is becoming more and more important. Several SEO experts are pointing out that content is king now, a point made royally in this picture by Dave Virdee in a blog post:
The need for content alone, regardless of quality, is an old, outdated trend. Now you must set yourself apart to get those same clicks, according to Rand Fishkin, CEO of SEOMoz.org, in a recent video. See Fishkin’s SEO advice below.
“It used to be the case that on the web, there was a lot of missing information, information that needed to exist, so you could produce low quality content and get traffics and ratings.” Fishkin says. “[Now] you need to be something special to stand out from the crowd.”
Standing out from the crowd is made easier with a few extra steps to make your content of a higher caliber than your competition, according to Ali Husayni, the CEO of the SEO service company, Millionairium.
“The industry is constantly evolving and SEO has grown to encompass much more than on-site optimization. It’s really only five or ten percent of the total work,” Husayni says.
After all, SEO now is all about generating useful, high-quality content on a regular basis, along with technical research for keywords relevant to the company, and a long-term link building campaign. No matter which part of the process you are in, a strong SEO effort has the constant need for the production of updated content with useful, relevant information in it.
The demand for new content, all the time, makes creating quality content tough, but worth it, for those willing to put in the work, according to Fishkin.
“There is a big opportunity for people willing to say, ‘I’m going to have the best reviews in the city,’ ‘I’m going to have photos,’ ‘I’m going to interview the chef’. That qualitative information can make a big difference.”
So remember, sometimes less really is more.