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Google Update Means A Smarter, More Human-Like Search Engine

ORLANDO, FLORIDA-Google’s latest change to its algorithm is another step in their quest to make a search engine that thinks like a human, and-thankfully-it looks like bad news for the black-hat SEO companies.

Knowledge Graph was announced on May 16 and started rolling out to U.S. English users immediately. Senior Vice President with Google Amit Singhal explained, “We hope this added intelligence will give you a more complete picture of your interest, provide smarter search results, and pique your curiosity on new topics.”

Courtesy of seo4anyone.com

Essentially, Knowledge Graph will attempt to understand real-world things and their connections instead of just a string of words so it can provide better results to your search. This is the semantic search they’ve been talking about for a while. Now search results will be augmented with a set of associated facts and suggestions for further research, displaying a greater understanding of queries.

“We’ve always believed that the perfect search engine should understand exactly what you mean and give you back exactly what you want. And we can now sometimes help answer your next question before you’ve asked it,” he says.

His post goes on to list the three main ways Knowledge Graph helps searchers: find the right thing, get the best summary, and go deeper and broader in the search.

For example, a search for Singhal pulls up the search results you would have found before Knowledge Graph, but now in the panel on the right-hand side is additional information. There is a picture of him and basic biographic information like job title and education, a snippet from his latest post on Google+ and other search queries that may be related to Singhal, including Matt Cutts, the head of Google’s spam-fighting team, and Danny Sullivan, the editor-in-chief at Search Engine Land.

If you’re interested in an in-depth look at Knowledge Graph, Sullivan did a great summary that posted just a couple hours after Google announced the change on their Inside Search blog.

What Knowledge Graph Means For SEO
This is yet another-albeit large-step toward a smarter search engine, a Google that mimics human behavior of reading, analyzing and organizing content. Millionairium CEO Ali Husayni has said this all along: SEO must be done with humans in mind- not just the search engine.

Knowledge Graph just made that even more relevant. He says it places a greater emphasis on getting links from trusted websites since low-quality links from off-topic sites will continue to be devalued or disregarded completely. This update won’t eradicate spammy, paid link campaigns from black-hat SEO companies by any means, but hopefully it will discourage them.

So this doesn’t change SEO much for the companies that already stick to white-hat SEO. Basically, keep pumping out great content on a regular basis and building relationships with the subject matter experts and your audience to rank higher on Google. Links from blogs and other trusted websites specifically related to your area of expertise can be very helpful in increasing traffic.

SEO is still no magic formula for small business owners looking to get to the top of Google overnight, but it will increase traffic steadily with hard work and good ideas. We offer lots of information on how to generate the type of fresh content Google search wants and copywriting SEO techniques for that new content. The blog is also full of other free website optimization tips like seven on-page techniques to make your website more search engine friendly.

© 2012 Millionairium. Authorization to post is granted, with the stipulation that Millionairium is credited as sole source. Linking to other sites from this press release is strictly prohibited, with the exception of herein imbedded links.

Google Update Means A Smarter, More Human-Like Search Engine was last modified: September 15th, 2018 by mr_million
8 thoughts on “Google Update Means A Smarter, More Human-Like Search Engine
  1. Aiden says:

    View of the articles I like, there is absolutely no such short article. I’d prefer to collections.For those who have longer hair comparable articles.It Thank you so substantially.

  2. ed hardy petten says:

    Knowledge Graph just made that even more relevant. He says it places a greater emphasis on getting links from trusted websites since low-quality links from off-topic sites will continue to be devalued or disregarded completely. This update won’t eradicate spammy, paid link campaigns from black-hat SEO companies by any means, but hopefully it will discourage them

  3. Ali Husayni says:

    @Naren Senaratna
    Content + Relevancy + Popularity = Top of Google Results

    @Behzad Jamarani
    Black-hat SEO will never be completely fought off. Since Google is a machine and not a human brain, it could easily (or not-so-easily) be manipulated by human brain.

    Google: we like keywords
    Black-hat: here are a 100 keywords on my webpage

    Google: we like back-links
    Black-hat: here are 1,000 back-links I just bought from India

    Google: we like content
    Black-hat: here are 1,000,000 new pages my computer was able to generate

    This game will never end.

  4. Vonya Griffin says:

    I\’m not sure that the algorithm will ever be scam-proof, @Behzad Jamarani because there will always be unethical companies trying to profit, but I\’m excited that it continues to get better.

    Some people in SEO were theorizing that Google\’s knowledge graph would hurt websites\’ traffic since users would be able to get the answer without clicking off Google SERs. For me, it\’s been the opposite. I particularly like the \”People also search for\” panel and tend to look at more information than I was originally searching for.

  5. This new killer knowledge graph feature of Google is really exciting; I just can\’t stop searching for my favorite sport teams, sport players and celebrities on Google to discover new facts about them through that informative knowledge graph box.
    It has said in Google\’s blog that knowledge graph contains 500 million objects and 3.5 billion facts about and relationships between these different objects.

  6. Behzad Jamarani says:

    If we look at Google\’s policy direction in recent years we can see they consider white-hat SEO as their partners in making search results more humanize, but there is a question are they able to obsolete black-hat SEO with their new algorithms? and if they can, do they attempt to get SEO business in their hand?

  7. Interesting. Its all about good content in the end with the right search words.

  8. indra gunawan says:

    finally, i,m glad to hear that, i must try the free website optimization, thanks.

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