Haris Interactive just announced the results of their poll yesterday, which indicates Google is now considered by most American’s as the most “reputable” company in the US.
Since 1999, the Americans have never had such a positive attitude toward corporate America.
Google ranked #1, replacing Berkshire Hathaway, which fell to fourth place. Johnson & Johnson ranked second, followed by 3M Company at third. Apple’s reputation has been growing steadily since 2002 and is now ranked as #5.
The poll asked 30,000 Americans to rate top 60 most visible companies based on their leadership, social responsibility, vision, emotional appeal, financial performance, products and services, and workplace environment.
This is another reason why being ranked on Google is important. The general public sees Google as reputable and it trusts the sites that rank well on Google.