I came across this article and its proposition is rather scary:
“Google doesn’t care for organic search results and its Penguin update was designed to drive up its Adwords revenue…”
There exists an obvious conflict of interest within Google’s universe. On one hand, Google is Google because of its organic search results. On the other hand, their primary source of income is Adwords.
So, which is more important in Google’s eyes?
The proposition further explains that when Google updates its algorithm, businesses that enjoy steady revenue by being placed high on Google organic search feel the pinch when they drop. The next most logical step for them is to turn to their Adwords campaigns until they get their organic results back up and BOOM… Google’s revenue goes up.
However, Matt Cutts has announced over and over again that Google’s anti-spam team has no affiliation whatsoever with its Adwords and marketing teams. They don’t step on each others’ toes. Matt Cutts and his team’s job is to make sure black-hat SEOs are kept at bay by always improving Google’s algorithm – lately by Penguin.
To me, Matt Cutts’ assertion makes sense. If Google penalizes sites that rank well simply to promote its Adwords side of business and increase its revenue, soon the search results will not be as solid and strong as they are now. That will result in the competition (Bing, Yahoo!) gaining ground in the search market – something catastrophic for Google.
And Google being the smartest of the three search engines is not going to risk its long-term dominance over a one-time hike in revenues.
With all of this said, I’m not going to argue that algorithmic updates have not affected Google’s revenue increase. It makes sense if they do. But that’s not Google’s anti-spam team’s intention when they introduce a new algorithm update. It is only a side effect of it.
Looking at our clients’ results before and after Panda and Penguin proves my point further. The only clients of ours who dropped in the search results were those who had SEO issues either with duplicate content or shady link-building tactics (from other SEO providers in the past). By fixing those issues, we were able to place them back up on the organic search results.
What are your thoughts?