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Ali Husayni

Google Is Evil

I came across this article and its proposition is rather scary:

“Google doesn’t care for organic search results and its Penguin update was designed to drive up its Adwords revenue…”

There exists an obvious conflict of interest within Google’s universe. On one hand, Google is Google because of its organic search results. On the other hand, their primary source of income is Adwords.
So, which is more important in Google’s eyes?

The proposition further explains that when Google updates its algorithm, businesses that enjoy steady revenue by being placed high on Google organic search feel the pinch when they drop. The next most logical step for them is to turn to their Adwords campaigns until they get their organic results back up and BOOM… Google’s revenue goes up.

Nice theory.

However, Matt Cutts has announced over and over again that Google’s anti-spam team has no affiliation whatsoever with its Adwords and marketing teams. They don’t step on each others’ toes. Matt Cutts and his team’s job is to make sure black-hat SEOs are kept at bay by always improving Google’s algorithm – lately by Penguin.

To me, Matt Cutts’ assertion makes sense. If Google penalizes sites that rank well simply to promote its Adwords side of business and increase its revenue, soon the search results will not be as solid and strong as they are now. That will result in the competition (Bing, Yahoo!) gaining ground in the search market – something catastrophic for Google.

And Google being the smartest of the three search engines is not going to risk its long-term dominance over a one-time hike in revenues.

With all of this said, I’m not going to argue that algorithmic updates have not affected Google’s revenue increase. It makes sense if they do. But that’s not Google’s anti-spam team’s intention when they introduce a new algorithm update. It is only a side effect of it.

Looking at our clients’ results before and after Panda and Penguin proves my point further. The only clients of ours who dropped in the search results were those who had SEO issues either with duplicate content or shady link-building tactics (from other SEO providers in the past). By fixing those issues, we were able to place them back up on the organic search results.

What are your thoughts?

Google Is Evil was last modified: September 15th, 2018 by Ali Husayni
25 thoughts on “Google Is Evil
  1. nabathapa says:

    Google helps the business of the thousands of the business man and intellectual person. Google makes the company very rich,if one use properly. I appreciated the Google very much. I think it is search Engine universe.

  2. IMHO Google is about 6 years away (or less) from becoming obsolete & useless and I believe a new search engine will come along to crush Google.

    Google as mentioned does not know it\’s backside from it\’s elbow. Ali I have a link to show you I know will be of interest and baffle you like nothing you have seen before Sir please email admin @ hostted .net so I can send you the link. I promise it\’s something amazing connected to search Sir.

  3. @Rich Freeman Yes, i agreed with you. DO a simple search on Google: \’Wiki For You\’ and you\’ll find top 3 or 4 results from Wikipedia that doesn\’t related to queries. You can search any other query…Wikipedia always on top.

  4. Raju Gurung says:

    Google and business are same meaning. I meant, no one survive without business somehow and business needs Google to survive, isn\’t it?

    See you

  5. Majid K says:

    I don\’t agree that Google is driving up it Adword revenue by using Panda update. Google is a professional company, how can be they so selfish

  6. Ali Husayni says:

    Troy Broussard :

    Hi Ali,

    I think you would be hard pressed to find anyone out there in the SEO community that feels that the past round of updates have produced better quality results in the SERPS. Most will say the same that we echo in the article you quoted which I wrote – that the SERPS are the worst quality they’ve been in years. There are those that are playing the “white hat” game and basically kissing up to Google saying this is all good for the community, etc… but better results? Really?

    Hi Troy and thank you very much for reading my humble analysis and commenting. Before I get into replying to you I just want to make one thing clear: I am not arguing that Google somehow is there to serve humanity and nothing else. After all, it\’s a corporation and is there to maximize its profit. I do agree that after Google went public, some bad things happened to it (including lowering the contrast of the background of the \”sponsored\” section to make it closer to the white background of SERP\’s – something they called Yahoo! \”EVIL\” for doing when they first launched.

    So, things have changed quiet much and not always for the better.

    Google results may be worse than before, but that\’s mainly because SEO firms are always trying to take \”short-cuts\” and manipulate Google algorithm to have bigger profit margins. The results have been disgruntled and untrusting clients who pay dearly for SEO but lose their rankings when Google actually tries to filter and penalize spamy sites. Why? Because in general, we are not an ethical community of professionals. Good SEO serves Google\’s purpose (the ability to effectively index sites), so, Google is not against SEO. What it\’s against is what we have seen for years in our community: black-hat SEO.

    Which SEO firm can honestly claim it has never paid for links for the purpose of increasing rankings? We certainly did that and it was successful for a few months (we ranked #5 on Google for \”SEO\”), and then BOOM! We were hit by the first wave of Panda. I had to start my Adwords campaign just like many others, but whose fault was that??? Certainly, mine. When I was paying thousands of dollars for links from PR7 and PR8 sites, I knew I was playing with fire. And we got burned.

    There have been sooo many terrible results, non-relevant results, poor LSI implementations bringing back non-relevant data, even blank pages and pages with blatant malware on them ranking page #1 – there’s really no way they can claim this is “better”. They’ve clearly targeted SEO’s and steering more traffic to the big spending larger corporate authority sites (who also, coincidentally spend a lot on Adwords).

    I did notice that some of the good spam filtering was removed recently. I didn\’t know why Matt Cutts and team decided to do that. Nevertheless, I have seen only recently that sites w/ low-quality or duplicate content or low-quality back-links get penalized. This is certainly an improvement in the search results.

    They’ve been introducing more and more videos into the results (surprisingly they own YouTube), more direct product type listings for ecommerce sites that keep you within Google, expanding the paid listings to take up more room, including more image results to further push others off of page #1 and are even toying with the idea of dropping the SERPS from 10 results to 7.

    Wait a min… Am I the only one thinking video and image results as well as authorship images are \”improving\” the search experience? AND… image and video results are ORGANIC and NOT PAID.

    I have seen the \”Sponsored\” section of SERP\’s expanding at times to give more room to what you\’re talking about, but that has nothing to do with Penguin and Panda updates.

    Clearly, they have no desire to give away THEIR traffic.

    Let\’s be honest. If you were Larry Page, wouldn\’t you promote the Adwords section and do everything you can to maximize its click-through-rate? Let\’s give Larry a PLUS (lol) for also improving the main SERP\’s user experience. Wouldn\’t you agree?

    But I don’t believe for a minute that it’s about making search better – it’s about making their bottom line better. And that’s fine, but let’s call it for what it is and not play games.

    I agree with the second part of your proposition (it\’s about making their bottom line better)… But I disagree with the first part that making the search results better wouldn\’t serve that goal for Google.

    Have a wonderful day. 🙂

    @Troy Broussard

  7. jared says:

    I think what has most webmasters worried is the fact the Google is getting more into content and giving their properties prime real estate in the results.

  8. Umer Aslam says:

    Sites using blackhat techniques should be punished. Google has taken a good step to punish the sites using blackhat tactics to manipulate the rankings. This update will make new room for deserving players who are playing fair.

  9. Maher says:

    I believe that an Open source search engine is the KO for Google, and its coming, what you think guys ?

  10. lens mark says:

    In my opinion google should give more weightage to organic search results….

  11. It\’s one of the truths, since many years.
    \”If someone does not do their job, others will do it.\” I didn\’t make this rule.
    \”A train travels in the path lead by it\’s engine.\”

  12. bangmaruf says:

    i still use google for anything to do my work & for good life speciagoo for segarching intrnet browsing i more bileve google than anything!

  13. Halong Glory Cruise says:

    With all of this said, I’m not going to argue that algorithmic updates have not affected Google’s revenue increase.

  14. Troy Broussard says:

    I meant to include this link as well which really sums it all up pretty nicely in my opinion…

    http://www.wordstream.com/articles/google-ads

  15. Troy Broussard says:

    Hi Ali,

    I think you would be hard pressed to find anyone out there in the SEO community that feels that the past round of updates have produced better quality results in the SERPS. Most will say the same that we echo in the article you quoted which I wrote – that the SERPS are the worst quality they\’ve been in years. There are those that are playing the \”white hat\” game and basically kissing up to Google saying this is all good for the community, etc… but better results? Really?

    There have been sooo many terrible results, non-relevant results, poor LSI implementations bringing back non-relevant data, even blank pages and pages with blatant malware on them ranking page #1 – there\’s really no way they can claim this is \”better\”. They\’ve clearly targeted SEO\’s and steering more traffic to the big spending larger corporate authority sites (who also, coincidentally spend a lot on Adwords).

    It\’s no secret that Google doesn\’t want to give away ITS PRECIOUS TRAFFIC. They\’ve been introducing more and more videos into the results (surprisingly they own YouTube), more direct product type listings for ecommerce sites that keep you within Google, expanding the paid listings to take up more room, including more image results to further push others off of page #1 and are even toying with the idea of dropping the SERPS from 10 results to 7. Clearly, they have no desire to give away THEIR traffic.

    Their \”corporate line\” is that it\’s all an attempt to improve quality but one look at the results and just how terrible they\’ve been establishes that to clearly be \”less than candid\”. I firmly believe that if it were practical for them to do so, they would remove all organic listings entirely in favor of a more \”yahoo directory\” type of \”placements\” instead.

    It\’s not just about Adwords, but it is clearly all about revenue. They even go through some pretty elaborate methods to keep the traffic all within Google properties by upping the images and youtube videos in the SERPS and then all of the Google Adsense arbitrage games they play to recycle traffic. They even scrape others content for their shopping cart listings – all of the things that the average Joe is prohibited from doing.

    And, in the end, I don\’t even really blame them. After all, it is THEIR SEARCH ENGINE and they have the right in a capitalist society to do with it what they will. But I don\’t believe for a minute that it\’s about making search better – it\’s about making their bottom line better. And that\’s fine, but let\’s call it for what it is and not play games.

    Honestly I think its the best thing that could happen to most because it will force those that have relied on easy rankings to instead focus on building a business outside of Google and that, after all, is what should be done anyway.

    Take care!

    -Troy

  16. Rich Freeman says:

    I\’d agree that long term Google recognizes the importance and value or Organic Results. Their results were more relevant and so what used to be the big 8 in search engines has become essentially Google alone. Users voluntarily went to Google.

    However, some results now are really strange, wrong and not relevant.

    For example, search on \”team ina\” used to fill 5 pages of results that had the word \”team ina\” in it. Now, many of the results have the separate words \”team\”, \”in a\”. Come on, \”in a\” as part of a relevant search for \”ina\”.

    Many of the results are not relevant anymore for that keyword.

    Rich

  17. Mhr says:

    Hello,
    How can I get my rank back from the Panda hit, I managed to clean 50% of my website content which are bad and copied, now I still cant get my visitors back, can you help ?

  18. arun jaswal says:

    First thing that google is not doing any social work and secondly any updated parameters by google in panda and penguin will always reminds the SEO experts to keep along with google policies which means its always one sided gae… You need to follow google and have obey their rules for promotion, Fair or unfair . Doesn\’t matter if you follow the right SEO, google reminds you always that you are not safe and thus once your site is down, you have to immediately go for their PPC campaign so that you keep getting business queries untill you actually realize what kind of changes are required for site promotion……

  19. GBENGA says:

    Robot is building robot!!! that is the logic here. Most time you don\’t get exactly what you are searching for until you get to 10th page of the search result.

    Just because items are not group according to their relevance but according to who post them and how strong the poster are to Google revenue

  20. John Martin says:

    I think a lot of people just get confused as to how Google search result word. In the results page, the top three ads that appear are Google Adwords but anything below that is simply the results pushed using their algorithm. The entire right column of the results page is Adwords as well. The Adwords results and the general search results have their own separate algorithm process for displaying results on the page but the fact that the first three results that you see are Adwords clients, this is what I think is confusing people about thinking that revenue bearing results are being placed above all others.

    You can view their Google engage training video here that shows exactly how this all works. https://www.youtube.com/watch?v=Ug4C2qEi3Pw … This one as well… https://www.youtube.com/watch?v=caopUZLWrl8

  21. Rahman says:

    If the series title that you say is true, .. Is this all simply about money, income, or financial reasons as well, .. and I saw, like Bing and Yahoo, do not like google, there are adword, adsense, and others, indeed, they index takes a long time, but is then natural search will fade and disappear, … Correct me if I\’m wrong, thanks

  22. I believe that what has made Google a popular search engine is its accuracy and relevancy, if they sacrifice these in favour of gaining more profits from Adwords, that would be a terrible mistake.

  23. Heinz Rainer says:

    None of above. Google is only a front search engine and collects Billions in revenues from ads alone ? Nope. I don\’t take it.
    Put Adsense on your site – your site rank will drop. Remove it – it will rise. How ?
    Google is simply looking for the best – strongest – most useful info, of everything.
    Think of google as that what it really is. An intelligence monster that has and gets all info it wants, needs. Each click it records, each word, each sentence.
    Somebody pays big cash for it.

  24. Vasanth Nagulakonda says:

    True, I agree with this post. Thanks for sharing this information.

  25. content writers in hyderabad says:

    Really very useful information…. thanks a lot… Please, let us know more about it…

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