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We had a client in San Francisco who was with us for about five years. We had a great campaign from the very beginning, and were able to get the site to the top of Google searches. In 2012, we redesigned a beautiful new website for the practice, but in 2014, we saw the practice’s rankings begin to fall.
The client, of course, wanted to know why the site had fallen. It became clear to us that the main reason was that their site was not responsive. In order to gain back the ground that had been lost, we would need to redesign and modernize the site, making it mobile friendly.
There are three ways a site can be mobile friendly:
a. A responsive site fluidly changes its size to fit different screen sizes.
b. An adaptive site uses the same URL structure, but loads a different version of the site to fit different sized screens.
c. A mobile site is a completely different site designed specifically for mobile devices and hosted a separate URL, mDot.
Their marketing director responded by asking why they would need a new site, when their site had only been redesigned two years prior. In 2012, mobile friendly and responsive sites were not as much of a necessity as they have now become. And to compete in bigger, more competitive markets, a responsive site is a must.
But Millionairium isn’t the only company saying this. Do a quick search for “SEO and Responsive Design” on Google, and you’ll find a host of articles written by other professionals. They will resoundingly agree that to have continued success on Google, a company must have a responsive site. This is especially important for local results, as more people are using mobile devices than desktop computers in their searches for professional services.
Heily Francis of Search Engine Journal asks, “But when it comes to SEO, can a responsive layout increase the chances of a website succeeding in the SERPs? The answer is a resounding yes.”
And Clay Cazier of Search Engine Land. Explains “If the primary question is what kind of mobile configuration Google generally prefers, the answer is unequivocal: Responsive design is Google’s recommended design pattern.”
How Do We Know if Our Site Is Responsive?
The fastest way to determine if your site is responsive is to load it on your monitor, then change the size of your browser (simply click and hold a corner of the browser to resize it). Can you still see the entire site (with scrolling down)? If the answer is yes, you have a responsive site. If the layout didn’t change to accommodate your resized browser, your site is not responsive.
How Much Does It Cost to Upgrade a Site?
The cost to upgrade a site depends on each individual site, and how you wish to proceed. A member of Millionairium’s sales staff will be happy to discuss your site with you and discuss options you can choose from.
Would My Site’s Position Increase Just by Making it Responsive?
Yes, but to rank well on Google, you also need to ensure you have an optimized site and that you are working to make it popular.
If you have any questions about responsive or websites, or any other SEO topics, we’ll be happy to discuss them with you.