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Friends Don’t Let Friends Do Their Own SEO

Boulder, CO –  Do-it-yourself projects are popular. There are entire websites and cable channels devoted to the subject.

But, when it comes to achieving the best SEO results for your company, “do-it-yourself may not be the way to go, unless you know exactly what you’re doing,” said Ali Husayni, Millionairium’s founder and SEO specialist.

Following are several reasons why Husayni says it is best to entrust your Google ranking to an Internet marketing SEO firm, instead of taking on the task yourself.

Purchasing Your Own SEO Software Is Not A Good Idea

Although it could be less expensive than hiring an SEO firm, you won’t get the same level of quality with SEO software. The software is an automated program based on general SEO standards and this brings several issues to light.

SEO standards are different across the search engine world. What works for Google doesn’t necessarily work for Yahoo! and other search engines. What search engine is your software targeting?

Just like any other automated approach, SEO software “generalizes” the SEO work, leaving out the details that are better detected by the human eye. This makes the software- regardless of its price- less valuable than human touch.

SEO software usually covers on-site optimization, but that’s only about 10-20 percent of the SEO work required to optimize a site for Google. The remainder rests with off-site work such as link-building, which cannot be done automatically.

“If you go with a reputable SEO firm, they already are invested in the necessary SEO equipment and knowledge,” he says.

Time is Money

As a business owner, do you want to focus your time and attention on your customers, or on learning SEO?

“I frequently say it is better to focus your time and talents in the areas where you already have expertise and hire others gifted in the areas where your business needs improvement,” Husayni says. “Just as I don’t handle my company’s finances myself, I don’t expect my CPA to do their own SEO work.”

Writing Content Can Be A Challenge

We’ve said it a million times, but only because it is true- content is king. If you are not a writer by trade, creating content can seem like a daunting task.

Quality SEO firms, such as ours, include the ongoing job of content development in our SEO services, which is helpful for those who do not want to be responsible for their own content generation.

Getting Lost In A Sea Of Possibilities

If you are unaware that effective SEO requires a multi-faceted approach, do-it-yourself SEO is not for you. SEO involves inbound links, internal website optimization and white-hat-techniques, just to name a few elements. Potentially, you could sink months into learning about these elements and still not derive any benefit from your efforts.

If any of these terms sound like a foreign language to you, turn to a professional instead of trying to take on this task yourself.

Lack of Technical Knowledge

Experience is the key to success with SEO. Many who attempt the do-it-yourself approach lack the technical knowledge necessary to understand all the facets of successful search engine optimization.

“They don’t know what they don’t know,” Husayni says. “That’s why there is such a demand for SEO firms today.”

Husayni says hiring a reputable professional eliminates the possibility of following old, outdated SEO advice that you may stumble upon on the Internet. It also increases the likelihood that your SEO efforts will be done properly the first time, rather than doing something wrong by yourself and, potentially, getting your site banned by Google.

“Each day and with each new client we help, we learn something new about Google and its SEO requirements,” Husayni says. “Our approach changes many times during the year, and most of the techniques that worked two years ago are now obsolete.

“Has helping more than 500 sites rank on Google given us ‘Google SEO wisdom?’ You bet.”

© 2011 Millionairium. Authorization to post is granted, with the stipulation that Millionairium is credited as sole source. Linking to other sites from this article is strictly prohibited, with the exception of herein embedded links.

Friends Don’t Let Friends Do Their Own SEO was last modified: September 11th, 2018 by Millionairium
  • I believe that anyone who wants to do a really good job promoting there site needs to call a company to do that for them.

    tạp vụ văn phòng 6 years ago
  • Have you ever considered adding more videos to your blog posts to keep the readers more entertained? I mean I just read through the entire article of yours and it was quite good but since I\’m more of a visual learner, and I found that to be more helpful. I love what you guys are always up to. Such clever work and reporting! Keep up the great works guys, and I\’ve added you to my blogroll. This is a great article, thanks for sharing this informative information. I will visit your blog regularly for some latest post.

    Trevor 7 years ago
    • Hi Trevor,

      Thank you for your feedback. One of my goals is to continue to provide videos as often as I can. There have not been enough of them as of a late, and it is because of proactive readers like you that I realize the importance of using videos. Noted!

      Best regards,

      Megan Reilly 7 years ago
  • Uhmm. I think I can trust my friends, in any event when it comes to choosing between them and competitors I definitely choose friends.

    Graham and Green 8 years ago
  • Yes, I certainly agree with you. There are just certain things where in we need to pass the job to someone who knows better and is an expert on such field than us. As much as we want to personally do our thing and supervise the project ourselves, however, it is best to entrust things to people who can deliver good results the first time as what you had mentioned above
    But of course, you need to check and make a research first on the SEO firm whose service you want to get before spending any penny for that matter. And make sure that such SEO professional is indeed the person you would like to hire and can meet up with your expectations.

    lori 8 years ago
  • Nice topic. I enjoy this article so much.Thanks for sharing.

    Anonymous 8 years ago
  • haha, I really like your topic title. I believe that everyone now wants a really good job on promoting their sites needs to call a company to do that for them. Cheers

    Andrew 9 years ago
  • SEO is no different form many services in life…you probably would not represent yourself in court or service your new car. Why, because the experts have the tools and can complete the job in half of the time.

    Jonathan 9 years ago
  • If you want to improve your presence on the web,its better to hire a SEO company.Agree with you.

    James 9 years ago
  • Hello master google, i like your topic, thank you

    Mryon 9 years ago
  • I trust my friends not my competitors

    Mike 9 years ago
  • If you\’re doing it alone, then you are
    left out in the dark. its ineffective and time consuming..laef it to the experts

    nas 9 years ago
  • @Krystyna & @Grace – The only advice I can give…is to do your homework! Research the company, the products and services they claim to provide and their past clients. Find out if they are legitimate BEFORE you spend any money!

    GREAT Article! Some nice points on why sometimes doing it your self is not such a good idea.

    Mike Glover 9 years ago
  • How to bring traffic huge traffic to my site

    Usman Munir 9 years ago
  • Having a great content in your website with great keywords embedded, it will certainly the best thing for sure.

    Lee Alexia 9 years ago
  • Google is very good…I like it. Thx a lot of.

    syifa cell 9 years ago
  • I am in a same situation. I don\’t know who to trust in internet.

    Krystyna Romanowicz 9 years ago
  • Who to Trust Who to choose?

    Grace Fisher 9 years ago
  • My web page submission is very frustrating experience. I am being charged by my web host Homestead for services I do not receive. I was trying on a trail basis Google web campaigne, which didn\’t produce even ONE visitor. I am positive, I was trying to gain some traffic using Linkreferrals and TrafficAdBar. Following suggestion of Google sales person I discontinued using those sources and my traffic dropped to absolute ZERO. Only friend of mine Mr. James Fox was trying to solve my problems. I strongly believe friend trying to help is better than paying large company for absolutely nothing.

    Krystyna Romanowicz 9 years ago
  • Yes, Google help to live better

    belajar blog 9 years ago