SANTA MONICA, CA – The most common question that I have received from my friends and from prospective clients has been about how to best use SEO. Traffic to a website is usually the goal that they have in mind. But getting the initial website traffic boost is only half the battle. How do you continuously keep the traffic coming to your site, month after month?
Getting and staying at a top spot on Google is as simple as following some tried and true steps to success, as explained by Millionairium CEO Ali Husayni, who said that success comes with understanding SEO, determination and hard work.
How To Lose Traffic
To get more traffic, it is important to be equally as clear about what not to do. Husayni listed his pet peeves and a few of the sure-fire ways to get a high bounce-back rate. Do any of these things and it will detrimental to your amount of traffic. Ranking loss will inevitably follow.
- Unrelated to my search query (this includes misleading black-hat seo techniques).
- Too egoistical. No one wants to read a site full of self-directed press releases.
- Unorganized content. When it’s too frustrating to find what you’re looking for.
- Bad colors and design.
- Sexually explicit content.
- Money-making driven, where the obvious and sole purpose of the site is to make you pay for something with a minimal amount of effort on their part.
Getting to a Top Spot on Google
At Millionairium, we have most recently enjoyed seeing our clients get to the Top Spot in Google Places.
“SEO takes the following three things: expertise, hard work, and patience,” Husayni said. “On average, our clients see the best results within six months to a year after we start a project. When we see results, it proves to us the fact that what we do actually works.”
What works right now must be white-hat SEO, or the rankings will fall quickly, according to a recent article written in a small business article resource, Intuit.com.
The article cites that a bounce rate of 30-50 percent is good, while anything above 60-70 percent is a big red flag, indicating that you need to change your SEO ways immediately to keep your targeted audience. After all, no matter your business, targeted writing is key to get you to the top, and Husayni recently talked about the importance of knowing your competition.
“It is important to remember that audiences change, depending on factors ranging from your competition to your field of business,” Husayni said.
Retaining Readership Rate Successfully
In the discussion of long-term success, I can’t help but connect Husayni’s formula for success to that held by Dale Carnegie, a well-known businessman in his time and author of the famous book “How To Win Friends and Influence People.”
“Flaming enthusiasm, backed up by horse sense and persistence, is the quality that most frequently makes for success,” Carnegie famously said.
Success in a returning-traffic sense is quite the challenge. Engaging content does not write itself as there are no shortcuts to driving traffic in a quality way. According to Husayni, hiring a quality SEO team is the best way to ensure that you take your business to the next level.
“You may not have the budget for a full-scale SEO campaign if you’re just starting out, but some time with an SEO consultant to get you started may be within your budget and well worth the expense,” Husayni said. “Call the office for a free consultation to find out.” Click here to contact us about our services.