Cosmetic dentists today are able to attract the types of patients they want using effective dental SEO. Few dental professionals realize this fact and thus aren’t able to harness the true power of search engine optimization.
Most of the cosmetic dentists who work with us know they need SEO; just like they needed yellow pages ads a few years ago. The internet is where most people search for local services like cosmetic dentistry using their mobile phones, tablets, desktops, and laptops. Yet few dentists realize what SEO can do for their practice. This makes our job far more difficult than it has to be.
Convincing Cosmetic Dentists They Need SEO – A Tough Mountain to Climb
Here is what an experienced SEO team can do for your cosmetic dentistry practice. A person searches on their mobile phone and notices your practice name amongst all the others on the list. Either you’re first in the Google search results, or you’re in one of the top few spots, but your profile stands out nonetheless.
The person clicks on your Google listing and is taken to your website. Right away the person feels confident that they’ve made a good choice. The web page they’ve visited is modern and attractive, and the information is laid out in an organized and easy-to-find manner.
This is where many cosmetic dentists go wrong.
While the goal of SEO is to help you achieve high rankings in Google, SEO can also be used once visitors land on-site to help you convert them into fee for service patients. Here’s how to do it most effectively.
Your Most Lucrative Services
What is the most lucrative service you offer? For some, it might be dental implants. For others, a full smile makeover. Whatever the case may be, feature that service in your SEO campaigns and drive new patients your way.
Quality Content and Blog Posts
The services that bring your practice the most revenue should feature front and center in your SEO campaigns. Put the service names in your pages’ title tags and description tags, write new pages about those treatments for your website, and keep posting new and informative blog posts.
The more information you place on your website, the more pages Google can potentially put in front of prospects. If someone searches for “Dental Implants in Your City,” all those pages you added to your website and all those blog posts could potentially dominate the Google search results page. Patients would have no choice but to click your listings to visit your website. Thus, getting people to land on your site is your first goal.
Getting Visitors to Land on Your Site
For cosmetic dentists, you need an SEO campaign that puts your Google listings in front of searching prospects. That means that you should be on the first page and in the first few spots of Google for all relevant keyword terms.
Think about what people might type into Google to find services like yours. “Dental Bridge Anchorage, Root Canal in Houston, and Atlanta Porcelain Crown” represent a few examples. These terms should be in the title tags of relevant pages, and they should be placed within the content of those pages. The content shouldn’t be written for the keywords. Rather, the text should flow naturally with the keywords and related keywords peppered about.
While there are many other proprietary SEO methods we use to achieve stellar rankings for our cosmetic dentistry clients, creating relevant and high-quality content, optimization title tags and ensuring the website offers a superior web experience will give you a big leg up as far as dental SEO is concerned.
A Web Experience to Remember
What is a superior web experience, you might ask? This is where a person clicks on your Google listing, for example, and your site loads nearly-intravenously. The site graphics and images are appealing to the eye and make you want to stay around and peruse a moment. The information you seek is easy to find. In fact, you can find whatever you’re looking for in just a few clicks.
It’s easy to buy or contact a representative, and the content on the site makes you want to spend hours clicking and consuming.
You’ve probably visited sites like that; where you suddenly looked up and realized you’d spent ten minutes reading an article, or fifteen minutes watching a video. These sites use a combination of psychology and modern web architecture to deliver an experience visitors love to come back to.
The Types of Patients You Want
Are you looking to move away from procedures that are constantly billed to insurance? Include that information in your SEO campaigns. Put a disclaimer on every page that you no longer offer those services, or that you recommend other services in their stead. You control the information on your website and in your campaigns, and that information can be used to direct only the most qualified cosmetic dentistry patients your way.
Grow Your Practice with Quality Patients Starting Today
Attracting the types of patients you want with SEO requires know-how, but it also takes experience. You learn by doing. We’ve been doing dental SEO for over ten years, so we know how to construct SEO-friendly websites, and enact Google-friendly campaigns, that get spectacular results for our clients.
When prospects land on our clients’ sites, they make decisions quickly, because all the information they need is at their fingertips. Our doctors get phone calls and office visits while their competitors wonder why they’re not getting any patients from the Internet.
People searching for cosmetic dentistry won’t go to page 2 of Google. They’ll rarely even venture halfway down the page. Use the advice above to achieve higher rankings, then start attracting the types of patients you prefer, so that you can start growing your cosmetic dentistry practice this year.
Want to enact an SEO campaign that draws the ideal dental patients your way? Call (310) 299-2799 or contact us via email and harness the power of cosmetic dentistry SEO.