SANTA MONICA, CA — It’s refreshing to alleviate dread when it comes to the beginning of the work week, especially where our clients are concerned. For our clients who formerly had ineffective SEO strategies in place, the week often looked bleak when assessing the week’s SEO goals with a company that just wasn’t working for them the way they had hoped. For Shawn Sandifer and Timothy Booth, this was their experience until they came to Millionairium wanting more than unfilled promises for their website, TenList.com. TenList.com is aiming to be the go-to source for home improvement and construction-related services, and they are well on their way.
Last week, TenList reached a daily record that had not been crossed since Aug. 15, 2011: organic search results that brought in 5,690 visitors. This week, the site has already reached another record high for 2012 of 6,048 visitors, a number that the website last experienced on Aug. 1, 2011. Sandifer shared his relief that Mondays mornings are no longer going to be a major source of dread.
“Mondays were dark days for sometime and it’s nice to start the week off once again on a bright note,” Sandifer said. “We could always determine how the rest of the weeks’ leads and traffic would be depending on the Monday’s numbers.”
Living on the TenList roller coaster ride was not the track that the website wanted to stay on, and that’s where Millionairium came in.
Why Google Rankings Fall With the Wrong SEO Company
While Mondays used to be one of the TenList.com team’s favorite days of the week, as SEO efforts with other companies always started out well, the inevitable drop was hard to take. After all, trusting the wrong SEO company can leave you feeling more lost in the shuffle than found at the top of Google. What makes a good SEO company is often misunderstood, according to a post by Millionairium CEO Ali Husayni. Husayni said that most of the SEO companies claim to be SEO experts, when the truth is that they only know a few small aspects of SEO.
“They read a few articles, make some changes to the site’s meta tags and claim that your site is ready for Google,” Husayni said. “Then, a few months later, when you are frustrated at the lack of progress, your so called SEO expert tells you that you have to wait as it takes longer for Google to rank your site.” And the wait is all in vain.
Don’t Be Afraid to Switch Up Your Normal SEO Efforts
At first, Husayni’s ‘clean-house’ approach to TenList’s SEO strategies felt like a big overhaul, but by taking on the broken parts of their current system, TenList was really able to make drastic improvement that they appreciate now, according to Booth.
“By challenging our current culture, they have helped us develop a greater understanding of our business and help us map out our goals and take steps to achieve them,” Booth said.
Sandifer seconds the relief that Booth shared about TenList being headed in the right direction this time, happy that Millionairium is on board and exceeding their expectations.
“With the drop we had in traffic due to bad direction by consulting companies it is nice to finally see a growing trend,” Sandifer said. “This means we can finally begin to plan for the future and growth of our company and stop trying to figure out how to dig ourselves out of the hole we were in.”
Always Look Toward the Future and At Your Ranking Reports
Millionairium Editor-in-chief Lorrie Walker looks forward to seeing what the next writing campaign will do for the success of the site, and knows that the site will grow as its quality content does.
“We’re embarking on a three-month content writing campaign to really get the word out about the relevant, useful information the site provides to those who need the services,” Walker said.
“It is rare to find a company in the SEO space that will go month to month, in their business relationship with you and to continually prove their value to your site,” Booth said. “Our traffic is growing at a quicker pace than their original estimate. Their value to our company at this stage cannot be overstated.”