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Choosing KeyWords

When you begin SEO for your Web site, you first need to select your main keywords.

Keywords are the terms that Google’s users use to seek out a Web site like yours. “For example, if an individual needs a Philadelphia orthodontist who supplies invisible braces, he or she could search for ‘orthodontist Philadelphia’ or ‘braces Philadelphia’ or ‘invisible braces Philadelphia,’” says Millionairium’s Ali Husayni. “Those are all possible keywords for a Philadelphia orthodontist’s Web site.”

Some businesses need only one keyword and others use hundreds. If your list of keywords is long, you need to know how to prioritize them. The most important keywords are not always the most popular – because those are frequently very competitive. A national or international keyword like “physical therapy” is a good example.

Devoting your SEO activities and budget to just very competitive keywords means that you probably won’t get the results you’d like. You’ll get exhausted and discouraged after only a couple months. However, if you select your keywords carefully, you can make progress in a fairly short period. “Once less competitive keywords such as ‘physical therapy software’ have worked for you and your business increases, you can allocate more money to SEO and go after the more competitive keywords,” suggests Husayni.

Below are steps for compiling a list of prospective keywords:

1. Spend some time thinking of the words or phrases that guests at your Web site might employ in a Google search.
2. Search for these keywords on Google and visit the Web sites you find on the first page of your search results. Scrutinize those sites to identify other keywords you may not have already pinpointed.
3. Use Google Adwords Keyword Tool to search on one of your keywords. This tool will provide a thorough list of the keywords from the previous month that relate to your original keyword. Add these terms to your keyword list.
4. A different Adwords column displays those keywords’ volume for the past month. So you can learn which keywords were the most popular that month. The greater the search volume, the more vital that keyword is.
5. Some keywords will have fewer than 1,000 searches per month. Delete them from your list. They usually aren’t worth your time.

What you have left is your list of keywords. These keywords can help rank your Web site on any search engine; however, we only work with Google.

Another option is signing up for a service like WordTracker.com whose function is to help you find and evaluate keywords. WordTracker.com can also supply a service similar to Google Adwords Keyword Tool.

Choosing KeyWords was last modified: September 11th, 2018 by mr_million
43 thoughts on “Choosing KeyWords
  1. Geoffrey Mapplebeck says:

    Google has so many tools that will help beginning to advanced website managers. I use Google Adwords Keyword Manager all the time to see what kind of competition I\’m up against when trying to find new keywords. Make sure to use the Google Analytics and Google Webmaster Tools for even more up-to-date information.

  2. Ashwani Ahlawat says:

    Simply awesome suggestion. Surely gonna try it now for sure. 🙂

  3. Anonymous says:

    Great post. Surprising how many people you meet that have optimised their site but for poor performing keywords because they haven\’t used a keyword tool like Google.

  4. suresh says:

    The advise simple and clear to understand and very verbose and it is practical as I took his advise and tried the keyword tools .It is encouraging
    thanks

  5. Słowa Kluczowe says:

    Very nice post. I\’d love my clients to understand why it is so important to choose right keywords for their seo campaign.

  6. Pradip K says:

    Great write-up about the selection of keywords and SEO. Through selection of the right keywords, we can promote our website and find the best position in the major search engines. Thanks for sharing great information about keyword selection.

  7. Keywords are really the most important details to be part in any SEO or Search Engine Optimization tasks to be made whether it\’s a search engine optimization, article writing, website development and a like of that tasks.

  8. ALeyramSesli says:

    Thanks you Admin

  9. Sesli Chat says:

    selam arkadaşlar google süper site

  10. ALeyram says:

    choosing nice keywords thanx…

  11. SohbetArkadaslik says:

    Choosing Keywords Good like post

  12. seslidünya says:

    thank you very much

  13. sesli chat says:

    Your site has been quality also wish you continued success.

  14. seslicansu says:

    Thank You admin

  15. uggs outlet says:

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  16. seslichat says:

    thanks you admin

  17. ALeyram says:

    Thanks Admin

  18. esra erol says:

    Thak You Ver Nice good

  19. seslialmanya says:

    Thank You admin

  20. 51norisk says:

    The five steps for compiling a list of prospective keywords are every good.

  21. Naima says:

    pls. send me the website address for google adwords search for keywords

  22. eagle09 says:

    I am a webmaster and i am new so i was in need for information how to choose keywords and form your post i got some important information that is very helpful to chose keywords…

  23. Dar Expo says:

    A good article for the beginners. Nut can someone tell how to judge if your seo efforts are working or not I mean around how much time does it take for search engines to get updated about our optimized web site so we may know if our efforts are of some use or not.

    1. Ali Husayni says:

      Google is quick to see the changes you\’ve made on your site. The best way to get Google revisit your site quickly is to place a link on a popular site pointing to your site.

  24. Kate says:

    Hi Ali,

    I love your articles and to let you are the best expert out here in the internet world.

    I have my wordpress blog http://www.eomoney.com I started working on it about 20 days ago and now its ranked in 32 pages in google. I have only done Article Marketing and I have spend blindly on it, many articles are there to be approved yet by Ezine,buzzle etc. I was just doing it to get ranked somewhere now that I have been recognized well in search engine what do you prefer to boost up to top page!

    Thanks!

    http://www.eomoney.com

    Keyword: Easy Online Money

    1. Ali Husayni says:

      I recommend continuing your link-building efforts. I just wrote an article on how to increase the number of quality links to your site. If you need more details on how to go about this, you should read my eBook.

      Good luck.

  25. sudhansu says:

    Thanks
    The best keyword research tool is Google’s

  26. Love sms messages says:

    @Ali Husayni

    Thanks for sharing the link.. We don\’t had to Signup with Adwards to use this key word tool knmow..

  27. Ali Husayni says:

    @Eola
    The best keyword research tool is Google\’s:

    https://adwords.google.com/select/KeywordToolExternal?forceLegacy=true

    This is the original one before they changed the interface.

  28. Guaranteed Seo Services says:

    Good information about SEO, and very valid information on how faster SEO works…

  29. anil says:

    this is really a helpful site for all those willing to promote their website. I am really thankful to this and looking forward to hearing more of this.

  30. William Smith says:

    You are doing an excellent job and service will recommend your service to all. Thanx for your advise.

  31. SAD_118 says:

    Nice Post..!!
    ThANX 4 The tipS..!!

  32. Amila says:

    Thanks for the tips

  33. Eola says:

    What can you say about keyword research tools? How many of them have you tried? I\’m interesting because i want to choose the best one but have never seen better than semrush yet.

  34. ScOrPiO says:

    thx for the tips

  35. Sesli Chat says:

    Thanks Good Post Editörs

  36. Cospro Technology says:

    Very usefull for information for keyword analysis. Informative and easy to understand.

    COSPRO Admin
    http://www.cosprotechnology.com

  37. Rizky Akbar says:

    Thanks for the tips, but it\’s always easy said than done, many tips I followed but I guess the lucky factor is important too.

    Rizky

  38. JOJO says:

    The tips are very valuable for me, because SEO is the most difficult problem for me.

    thanks and regards success

  39. Dinesh says:

    Nice Article.
    Its very useful for all.

    Dinesh
    http://www.searchengineers.wordpress.com

  40. Ramesh says:

    The suggestions are very easy to read and understand. Keyword examples are also help for SEO for our websites. Thanks..

  41. 7sky TV ONLINE says:

    I LIKE THIS

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