It’s been a while since I have posted anything on here, as I have been pulled in many different directions and just haven’t had the time to do so. I’m moving to Orange County, CA in order to help build our new site (it’s not officially launched yet, so I cannot tell you the URL) and, at the same time, to sign up new clients. But, I feel it is beneficial to all of you to learn about links.
Today, I was speaking with one of our prospective clients (whose site is constantly losing rankings on Google) and he asked me how much each back-link would cost. I gave him the answer and he was surprised that what I quoted him was a few times higher than what his current, so-called SEO company was charging him (I really appreciated his trust in sharing that information with me).
I asked him to send me the most recent report his previous company (ironically, based in India) had sent him. He did. All I had to do was click on the first link on the list and, boom, I landed on a link-spam/link-farm page (http://afaequipments.com/). I’m using a nofollow tag on this link so Google doesn’t penalize us for linking to this page.
Take a look for yourself. At the first glance, it looks like a legitimate business site. But only on the top of the fold. As you scroll down, you see a bunch of nonsensical text with over 150 embedded links in them. My prospective client’s link (who is now our client) also has a link within this page. Google will realize this page is a link-spam page in one-tenth of a second.
Let’s assume this company charges $20/link. Having 150 links on this page means they made $3,000, while giving their clients nothing in return, except for the chance of getting banned by Google.
I picked up the phone, called my my prospective client immediately and explained to him what he was getting from the Indian SEO firm. I compared that with some of the links we had built for one our clients and, a couple of hours later, he signed an agreement with us.
The links on the spam page each cost $20, but have absolutely no value. Now, let me tell you something even more interesting: I saw an ad today on my Facebook page advertising back-links at $0.15 per link. Oh, my God. You can only imagine what kind of links they would be. If I have time to learn more about spammy link-building techniques, I’d certainly research them.
This is not even “black-hat” SEO.
Guys (and ladies), if you want to purchase cheap links, please do yourselves a favor and save your money. Better yet, pay for Adwords instead. At least that won’t get your site flagged by Google.
Link-building is a sophisticated process that requires both the knowledge of SEO and Google algorithms, and has to be done manually and correctly. Otherwise, it will either have no value for you, or will get you penalized.
I’ll offer my consultation services for free to my loyal friends. Leave a comment here or contact me through my Facebook page and ask me your questions. I’ll be happy to help you if I can.