SANTA MONICA, CA — We’ve spent the last couple of weeks talking about the importance of quality, white hat SEO practices. From good content to optimized images, to discussing the difference between black hat and white hat SEO techniques, many aspects of getting a higher ranking on an organic Google search have been discussed.
But what about accidental SEO mistakes? Avoid three common SEO pitfalls that often happen in the development part of your website, including: 404’s, server errors, and weird outbound links, as outlined by Glenn Gabe in a recent article in Search Engine Journal. A simple scan can help you determine if you have any of these errors. In this case, Gabe discusses a specific software for scanning a site, but whether using a tool or internal talent, Gabe points out the learning curve ahead when it comes to spotting bad SEO accidents just waiting to happen.
“You can learn a lot by crawling a web site… [it is important to note that there are] three hidden dangers that can be uncovered.” Gabe says.
Let’s delve further into the three most common accidental SEO mistakes:
To define it simply, a 404 is a “Page Not Found”. It is very important that you eliminate all 404’s, because Google will remove a a site from its index for such an offense, and you’ll lose valuable inbound links. Be sure to trouble-shoot, Gabe advises.
“For example, are powerful pages on your site throwing 404’s? Why is that happening? And how much search equity are you losing if they are throwing 404’s? As you can imagine, correcting pages that 404, that shouldn’t 404, is an important task for SEO,” Gabe says.
2. Server Errors:
URL “error” messages for pages you didn’t even know you had is more common than you might think. The culprit: content management systems.
“Confused? They were too. In a recent audit, the content management system being used was dynamically building URL’s based on a glitch. Those URL’s threw server errors. And Googlebot was finding them too. Not good,” Gabe says.
3. Weird Outbound Links:
This issue, unfortunately, inches into scary territory: hackers. There are hackers constantly trying to get into every part of your website. Don’t avoid searching for these just because the truth could be a little off-putting.
“Here’s a simple question for you: do you know all of the pages you are linking to and from your website? Are you 100 percent sure you know? Are you hesitating?” Gabe asks.
Our advice here at Millionairium: know all of the pages that are linking to and from your website, and don’t hesitate to find out if you don’t know. After all, you need to know what is going on with your website, right now. Of course, the best way to tackle these accidental SEO mistakes is to hire professionals with a track record, according to CEO Ali Husayni.
“Google needs SEO companies to better understand sites,” Husayni says. “In essence, we are enhancing the ability of Google crawlers to index and understand sites.”
But, if you are a hands-on type, learn to install and use Google Webmaster Central. This free tool can save you, big time.
Contact us to find out how our SEO services can help your site avoid these very preventable SEO accidents.