EVERGREEN, COLORADO – Where there’s a goal, there’s a plan! Here at Millionairium, an expert SEO services provider, we have always believed that SEO requires vigorous analysis, tactful planning and effective implementation. Sadly enough, the procedure of SEO is still just guesswork for many. For many others, SEO is all about building rich anchor text links to increase website traffic.
The reality is that SEO is not child’s play anymore when it comes to ranking on Google.
“The SEO game has changed drastically over the last year. A lot of the tactics that worked 12 months ago don’t work anymore. And it’s not just newbie SEOs who are making mistakes… even experts who have been in the field for years are making mistakes,” says Neil Patel of Quick Sprout.
If you are truly serious about dominating Google search results (and other major SERPs), it’s crucial that you look at things from a realistic point of view, analyze what you see, and devise a strong plan of attack.
That’s exactly where an SEO editorial calendar comes into play. Professional SEOs, website publishers and webmasters understand the benefits of an editorial calendar. They clearly know what advantages having an SEO editorial calendar can bring to a blog or website. By creating an SEO editorial calendar, you have a crystal-clear view of all the content that goes onto your site. And a fully aware content producer has the capability to set goals effectively and create tangible targets.
An SEO editorial calendar allows you to take a highly targeted approach toward creating content for your website or blog, addressing the target audience and optimizing the content for your chosen keywords to achieve top rankings on major search engines like Google.
Before we delve deep into what an SEO editorial calendar can do and how to get started with it, let’s take a look at a common misconception. The reason a lot of SEO professionals or web property owners avoid using editorial calendars is because they think it’s too complicated.
They falsely believe that an SEO editorial calendar must be something fancy and detailed, which it’s actually not.
An SEO editorial calendar is not something that’s fanciful. It’s not something out of this world. And it doesn’t have to be complicated. An editorial calendar for SEO works well because it allows you to lay out a schedule, rather than keeping all that stuff in your head, which is obviously not practical.
With an SEO editorial calendar by your side, you can plan your entire website or blog’s content effectively and create the accountability factor for everyone that’s involved into a specific content project.
An SEO editorial calendar is actually a well thought-out plan. But to create this action plan, you need to be very clear on your SEO content goals. Unless you know specifically what you want to achieve with your site, you’ll never be able to create an SEO editorial calendar that delivers the desired results.
Your goals may include –
- SEO for raw traffic
- SEO for sales
- SEO for branding
- SEO for ideological influence
- SEO for lead generation
- SEO for reputation management
Depending on what your specific SEO goals are, you can go on to create an editorial calendar that keeps you right on track, week after week, month after month and year after year.
In any case, your SEO goals must be realistic as well.
Creating a Monthly SEO Calendar
There are several tools that you can use to create an SEO calendar. You can create a spreadsheet in Google Docs, EditFlow or Excel. But the big question is what rows and columns should be created in the spreadsheet so that you know what’s going on, and what to focus on next.
Apart from having rows for all the content projects you have planned, the due date and publishing date, you need to include many other columns in the spreadsheet, as per your specific requirements.
Title – Make sure to include the title for the specific content piece. You can include a brief description so that everyone involved can understand the main message at a glance.
Type of Content or Category – Content should be created in several formats to maximize the SEO. In this column, you can mention the type of content like blog post, sales page, press release, video, podcast, PowerPoint presentation and infographic among others.
Author – If you are working with a team of writers, you can mention the name of the person that’s assigned to complete a specific piece of content.
Editor – Name the editor who’ll be responsible for editing the content pieces of a particular project and publishing it. The editor will ensure that the content meets all the publishing criteria and is in tune with the business goals of the company or the organization.
Promotion Channels – In this column, you can mention all potential channels through which you want to promote a specific piece of content. One of the most popular link-building techniques is guest blogging with a back-link to your site. This helps you keep track of where those would be posted along with other channels like social media sites.
Metadata – The metadata for each content piece will be comprised of the meta title, meta description and meta keywords. You can populate this column according to the keywords or keyword phrases you have targeted for each specific piece of content you are creating or want created.
URL – By getting in touch with your SEO team, you can also come up with the optimized URL structures for every piece of content.
Internal Links – You can also create a column for internal linking where you can mention those keywords or phrases (and the web page URLs) that you want linked from an article or blog post.
Finally, you can create several other columns according to the SEO goals you are looking to achieve. You should never forget to customize your content editorial calendar to best meet your unique needs.
Are you using an SEO editorial calendar already? Please feel free to share your thoughts, opinions and experiences in the comments.