ORLANDO, FLORIDA—It’s pretty common that at least a couple of the comments left on a blog post on our site say, “Hey, can you give me some tips for my site?”
Our entire blog is dedicated to helping people learn about SEO, giving tips for better websites, and keeping them updated on the latest industry news, so their comments are a bit puzzling to me. Did they actually read the post? Are those comments just spam?
But I understand some readers may not have the time or tenacity to wade through the archive to find what they need, so I decided put together a post that people can use as a resource (or something I can link to when they ask) to learn about SEO. I’ve combed through the archives for you and linked to a few—ok, a whole bunch—of great articles that will get you on your way to better rankings and more traffic to your site.
Not all our subscribers have an SEO background, so I separated the links into different levels of expertise. Check it out to see if there are gaps in your SEO campaign.
Someone said I should do SEO for my website, but I don’t know what SEO is.
If that sounds like where you’re starting from, welcome to the SEO world. You might be interested in investing in SEO coaching to get your business a jump-start. With coaching, one of our experts helps you improve your site while teaching you how to do SEO yourself. There are full service SEO packages if you prefer to completely outsource it. If you’re just interested in reading up on it, I’d recommend you start with the basics like what SEO is, common mistakes and how to steer clear of shady SEO companies.
I know a little bit about SEO. Maybe.
Chances are you are probably looking for the first few steps toward making your website more search engine friendly but aren’t sure where to start. Our SEO experts recommend starting with on-page optimization techniques like fixing any problems with your website’s code and making it easy for search engine spiders to index your site. We offer free SEO resources that cover many of these on-page optimization techniques and SEO coaching if you’d rather learn to do it yourself.
My site has been optimized, but I’m not ranking well.
It sounds like you may be thinking of SEO as a one-time deal. According to Husayni, on-page optimization is only five to 10 percent of what SEO is today. Google has changed the game and your website has no chance of ranking well for competitive keywords if you’re not working on getting credible links to your site, developing high-quality content and building your brand on social networks. If you need help doing those things, sign up for a consultation with an expert from the Millionairium team.
My rankings tanked or are erratic, and I’m looking for an explanation.
Fluctuations are bound to happen because Google is always updating the search engine algorithm. Unlike the cute zoo animals their names may bring to mind, Panda and Penguin were major updates that shook up the SEO world and were designed to improve the quality of search results. You might have a problem due to that. Another reason your website might have a problem due to poorly written code, black-hat techniques, or duplicate content.
I’m ready for more advanced techniques.
If you’re sure you’ve taken care of all the other stuff, forge ahead into even more ways to improve your site, build your brand, increase traffic and boost your conversion rates.
Like its title, this is only an SEO primer not a comprehensive list, but hopefully it helps some people make their websites better and add to their client base. What other topics would you like to hear more about? I’ll do the heavy-lifting for you and find an article that addresses it.