EVERGREEN, COLORADO – The good old days of SEO are over. Google’s latest search algorithm updates have brought their axes down on plenty of low-quality and poorly SEO’ed websites and blogs. And now you hear that Google has revamped its algorithm again by launching the Hummingbird update.
Most SEO practitioners are in a fix!
What are you doing to keep your website’s SEO on track? If the last couple of updates by Google have killed your free organic traffic, it’s a clear signal that your website’s SEO needs a boost.
Here are seven SEO fixes to keep your website’s SEO headed in the right direction while regaining your lost keyword rankings.
#1. Get Rid of Bad Links (or Backlinks)
A few months ago, I wrote an article on link building in the post-Penguin era. Though today’s SEO still revolves around links to a great extent, the ways of building links have changed considerably.
While building links for your website in the post-Penguin era, you should focus on these identification signs, strictly –
In fact, you should give your website’s backlinks profile a good spring-clean right away so that it has no bad links. Google’s Penguin can quickly get suspicious if your website’s backlinks contain unnatural or spammy links. It might even lead you to a search algorithmic penalty. If you lack adequate SEO knowledge, it’s advisable to hire a reputable SEO agency for a backlink analysis.
Remember – A few bad apples can spoil the whole barrel!
#2. Improve Content Pages
After you have fixed the backlinks profile of your website, the next important step is to conduct a content audit. It’s a good idea to create a content inventory in order to have a clear picture of where you stand and what further actions need to be taken to improve your website’s SEO.
The content inventory spreadsheet should include these –
- Content type
- # of pages
- Page authority
- Number of shares
Based on these metrics, you’ll be able to analyze the current situation, improve as per the requirements and work out a better and more effective content strategy for the future. At the same time, you should get rid of duplicate and low quality content as quickly as possible.
“Over the last several years, search engine optimization (SEO) has matured quite a bit. Now, it’s no longer the practice of stuffing web pages with as many carefully-placed keywords as possible and hoping that Google notices. These days, it takes a much more sophisticated and refined approach built on fresh, original content that will provide value to visitors,” says Sujan Patel of Single Grain.
#3. Create and Submit XML Sitemap via GWT
Sitemap submission via Google Webmaster Tools is something that you shouldn’t ignore anymore. Whether you have a website or blog, you can create XML sitemaps and submit them to Google via your Webmaster Tools account. On your Webmaster Tools home page, you can select your site, click site configuration and then sitemap in the left sidebar. Then you can add your sitemap and finally submit it to Google.
By creating and submitting an XML sitemap, you’ll make it easy for search engines to crawl and categorize your site. It will, therefore, help you boost the SEO of your website as well.
#4. Check Your Website on Mobile Devices
Have you checked out whether your website renders really well on smartphones, tablets and other mobile devices. The number of mobile Internet users is increasing every moment. The mobile version of your website or blog should always be simple and concise. At the same time, you should make sure that mobile visitors are automatically directed to the mobile-friendly version of your website. It’s not tough as servers have the ability to identify mobile devices.
Most importantly, you should check the mobile-friendliness of your website on different types of mobile devices, OS versions and screen resolutions. Development companies will offer you a long list of mobile devices from which you can choose as per your requirements and get your website tested for all those devices and optimized appropriately.
#5. Start Guest Posting
In terms of doing SEO fixes and improving the search rankings of your website in today’s highly competitive environment, guest posting or guest blogging should always be at the top of your list. Spammy article marketing and junk directory submissions are already out of the game. But writing guest posts for authoritative niche sites is an excellent way of expanding the presence of your online business, building your brand and boosting your SEO.
Most of the sites that accept guest post submissions also allow you to include your own byline or author bio. So, make sure you have a byline which makes your business stand out, connects with the target audience and attracts new customers to your own website.
Don’t forget that it’s your approach toward guest posting that matters because there’s always a right and wrong way of guest blogging.
#6. Say Goodbye to Page-to-Page SEO Approach
With the ‘Not Provided’ data in Google Analytics and the Knowledge Graph, you can be sure that keyword data is going. Post-Hummingbird, Google is starting to focus more on complex or conversational queries. Therefore, you should quit your obsession about keywords (or money keywords) and stop looking at a website on a page-to-page basis.
As a matter of fact, you should focus on building a great website which satisfies the intent of a wide range of users.
#7. Build Social Media Influence
If your want to keep your website’s SEO on the right track and dominate the search results for a long time, you should start building your influence on popular social media websites without any delay. Today’s SEO is not just about algorithms. It’s also about social signaling, which tells search engines whether people really like to share the content that you feature on your website.
After all the latest algorithmic updates (and search penalties), do you think the SEO of your website is on the right track? Please comment.