EVERGREEN, COLORADO – A website’s trustworthiness, its credibility and its quality are critical issues today, so far as ranking in search engine results is concerned.
It takes years to build a Web empire, right? However, all you need to have it tumbled is one single Panda algorithmic update. The last few search updates by Google have given SEO a new direction, an overhaul of sorts. Today’s SEO is broader, more meaningful and more competitive. Consequently, the roles of an SEO professional have also expanded in many ways. It feels like a new beginning!
If you’re still reminiscing about the good old-fashioned ways of ranking at the top of search engines like Google, you need to wake up. It’s about time you broke out of the mold and embraced the latest developments in SEO.
Here are seven vital tips or best SEO practices that you should follow to keep your site’s SEO up and kicking in the post-Panda era of Google.
#1. Abide By Timeliness
Web content has become more time-sensitive than ever. No matter what niche you cater to, you should be able to deliver top-quality content to the target audience on a consistent basis. Search engines like Google want you to keep your customers up-to-date and well-informed all the time. Timeliness carries even more significance when it comes to doing mobile site SEO.
#2. Say ‘No’ to Shallow Content
Stop cranking out one post after another. The quality of the content that you create has a major role to play in search rankings. Focus on creating content that can go viral in a matter of minutes. Produce content that can live on the Web for a long time to come, i.e. “evergreen” content.
A couple of ideas for creating stellar content –
• Tutorials to fix the day-to-day issues of the audience
• Case studies
• Industry reports
• Curated content (I hope you know about ‘content curation’)
• Latest industry trends or developments
• Interviews with industry experts
If you think your site contains shallow or low quality content, you should take appropriate steps to fix it immediately. Signals to identify low quality pages include general information, duplicate content and pages without any specific purpose among others.
#3. Focus on Relevancy
The post-Panda market has enhanced the weightage of content relevance manifolds. Google’s main motto behind rolling out Panda algorithmic updates is to provide users with a top quality search experience.
This is what Google has to say on this topic –
“One of the most important steps in improving your site’s ranking in Google search results is to ensure that it contains plenty of rich information that includes relevant keywords, used appropriately, that indicate the subject matter of your content.”
So, try to match your content with the ‘intent of the query’ by focusing on the most relevant keywords in your industry.
#4. Don’t Be a ‘Blind’ Affiliate
Affiliate marketing is a surefire way of earning a decent income online. But approaching this technique with your eyes blindfolded can lead to grave consequences as far as the SEO of your site is concerned. If your site’s sole aim is to send visitors to a merchant’s site without offering any real value to the user, it may be tagged as a ‘thin affiliate site’ by Google. There’s nothing bad in being an affiliate if your purpose is to produce valuable content (in the form of product reviews or comparisons).
#5. Add Variety to Content
I love to repeat this line – “Variety is the spice of life.” But it’s not just you and I who enjoy variety. Even Google’s crawler or Googlebot expects to find a variety of content on your site. When you produce content in good variety, you send a signal that you are highly focused on pleasing visitors or readers.
If you are struggling to add variety, try these –
• Image content
• Article content
• Press releases
• Reviews or user-generated content
• FAQ content etc
And make your site worthy of rank.
#6. Engage Audience via Social Platforms
The level of competition in the SEO industry is continuously increasing. Social media provides you with an opportunity to bolster your search optimization strategy and beat out competitors quickly. Whether it’s Facebook, Twitter, Google Plus, or newly rolled out platforms like Pinterest, you need to keep your target audience engaged. It influences rankings! In any case, you should know the etiquette and strictly abide by the terms and conditions of each social platform where you participate.
Yes, SEO is social (as you might have heard it).
#7. Improve Website Speed
The speed of your website is also among the key factors that affect organic search rankings. A webpage taking too much time to load (as the searcher clicks the link in search results and wants to open it) provides the user with a bad experience. The slow download speed of a site may lead to poor search rankings in Google. That’s why the speed of your site is truly worth looking at.
What else are you doing to make your Web properties survive in the post-Panda era? Please feel free to comment.