Updated on July 17, 2019.
Press release distribution is a powerful off-page SEO technique, employed to build top quality links for a site. It was the focal point of 2009 link-building campaigns; Many high-end SEO companies used this technique to:
1- Provide their clients with a presence on Google News
2- Drive more targeted traffic to their clients’ sites
3- Obtain high-quality inbound links.
The benefits of publishing press releases online go much beyond these. You can use this tactic to gain immediate exposure for your business, attract business partnerships, boost your sales potential and brand yourself as an expert in your chosen niche or industry. Press releases are an extraordinary, highly affordable addition that you should not forget to include in your marketing toolkit.
For all the benefits that press releases have to offer, you can bet that they are here to stay for the longest period of time. It’s only that press release SEO strategies will continue to evolve.
We too have been using press releases for multiple years. In fact, we spent countless hours researching and testing different press release distribution sites and prepared a list, given below. This list will help you identify the best press release distribution sites on the web and only submit to those that are worthwhile – saving a lot of time, money and energy in testing them yourself.
Note: You’ll need a standard, high-quality press release before submitting to these sites, or your release will be rejected.
Press release distribution sites – ranked based on the ROI we observed:
|Name||Google Page Rank||Text Links/URLs Allowed||Pricing Options|
|prnewswire.com||8||5||Depends on your industry, location, release date and etc.|
|newswire.ca||7||4||Depends on your industry, location, release date and etc.|
|i-newswire.com||6||3||$199 for 2|
|RushPRnews.com||4||10||$30-$80 to $150|
So, you have both free and paid options. Pick whichever suits your marketing budget and start writing your press releases right away. Just remember that your news story is well-crafted and has a unique angle.