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Go Responsive or Die!

We had a dentist client in San Francisco who was with us for about five years. Since the beginning, we had a great campaign and managed to bring the site to the top of Google search results. We also designed a new site for the practice in 2012. The site’s position on Google started to go down in 2014.

The client wanted to know why the site started to fall in position. Our answer was that their site was not responsive and they needed to modernize and redesign the site.

There are three ways a site could be mobile friendly:

a. responsive site (which fluidly changes its size to fit different size screens)
b. adaptive site (uses the same URL structure, but loads a different version of the site to fit different sized screens)
c. mobile site (a completely different site designed specifically for mobile devices and hosted a separate URL (mDot))

“But we just paid you for a new site less than two years ago,” their marketing director told me.

I explained to her that designing sites in responsive format was now a necessity if she wished to rank well in their very competitive market – San Francisco.

I’m not the only one saying this. A quick search on Google for “SEO and Responsive Design” will bring forward tens of articles written by professionals about the topic and they argue unanimously that to be successful on Google, one needs to have a responsive site – specially for local results – where people use their mobile devices more than computers to look for professional services.

“But when it comes to SEO,” Heily Francis of Search Engine Journal asks, “can a responsive layout increase the chances of a website succeeding in the SERPs? The answer is a resounding yes.”

“If the primary question is what kind of mobile configuration Google generally prefers, the answer is unequivocal: Responsive design is Google’s recommended design pattern,” explains Clay Cazier of Search Engine Land.

How Do We Know if Our Site Is Responsive?

The easiest way is to load your site on a regular monitor and then change the size of the browser (by clicking and holding a corner of the browser). If the site layout changes and you can still see the entire site (by scrolling down of course) then your site is responsive. If it didn’t change the layout, then it is not.

How Much Does It Cost to Upgrade a Site?

The answer to this question depends on your site and which route you wish to take. Our sales staff will be happy to discuss your site and give you a couple of options to choose from.

Would My Site’s Position Increase Just by Making it Responsive?

Yes. But to rank well on Google, you also need to have your site optimized and make it popular.

If you have any questions about responsive website, or any other SEO topics, we’ll be happy to discuss them with you.

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5 thoughts on “Go Responsive or Die!

  1. I’m one of those people that will leave a site if it isn’t responsive and easy to quickly find what I need. I have my phone with me everywhere, and as a busy work from home mom of 3, if I am looking for a good or service, a responsive mobile site is hugely important for me.

    1. I do the same. I’ve read that people’s attention span is very short (about 4 seconds on average)… Mine is much shorter than that. If it takes a couple of seconds for a site to load, I’m off to the next result on Google’s search. No time to waste waiting for a site to load.

  2. I always think to myself that if a website is not well-designed and the business owner has not cared about a good website, then he/she does not provide good services too!
    All users should be important to the business owner, whether coming from desktop or mobile.

    1. Hi Michael again. And thank you for leaving the comment. I do wish that Google would read our articles and pay attention to the extent of pain we go through to keep our clients stay relevant in the search. But they’re too busy counting the billions of dollars from Google Adwords.

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